We measure the impact of direct-to-consumer television advertising (DTCA) by drug manufacturers. Our identification … strategy exploits shocks to local advertising markets generated by idiosyncrasies of the political advertising cycle as well as … a 0.76% increase in revenue, while the same increase in rival advertising leads to a 0.55% decrease in firm revenue …

perspective there can be too much or too little private investment in advertising. Welfare is more likely to increase when the …We formally model direct to consumer advertising (DTCA) of prescription drugs and examine factors that determine a … for the potential information benefits from DTCA as well as its potential to persuade consumers. From a welfare …

rapid rise in direct-to-consumer advertising (DTCA), made feasible by the Food and Drug Administration's (FDA) clarification … and relaxation of the rules governing broadcast advertising in 1997 and 1999. This study investigates the separate effects … FDA guidelines and the large expansions in DTCA. Controlling for promotion aimed at physicians, results from fixed effects …

public health and welfare partly depend on whether, and to what extent, advertising: 1) raises "selective" or brand … and persuasive elements. Consumer advertising is more effective at enlarging the market, educating consumers, inducing … physician contact, expanding drug treatment, and promoting adherence among existing users. Physician advertising is primarily …

There is much debate about the effects of pharmaceutical direct to consumer advertising (DTCA) on health care use. In …. We test these questions by combining data on pharmaceutical advertising from Nielsen with claims data from 40 large … variation in advertising exposure across areas due to the implementation of Medicare prescription drug coverage which led to …

better understand the effects of the policy, we analyze direct-to-consumer advertising (DTCA) and search engine click …Regression analysis shows that advertising on a prescription drug serves to increase the frequency of online search and …

There is evidence that physicians disproportionately suffer from substance use disorder and mental health problems. It … increases the use of antidepressants, opioids, anxiolytics, and sedatives, especially for female physicians. Among female …