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We present several empirical facts about trends in marketing investment in the US. We also present estimates of the private value of brands to firms and aggregate intangible brand capital stocks created by these investments. These investments include the creation and maintenance of a brand name...
Persistent link: https://www.econbiz.de/10013334364
We document a strong correlation in the brand of automobile chosen by parents and their adult children, using data from the Panel Study of Income Dynamics. This correlation could represent transmission of brand preferences across generations, or it could result from correlation in family...
Persistent link: https://www.econbiz.de/10012459126
The landmark Waxman-Hatch Act of 1984 represented a "grand compromise" legislation that sought to balance incentives for innovation by establishing finite periods of market exclusivity yet simultaneously providing access to lower cost generics expeditiously following patent expiration. Here we...
Persistent link: https://www.econbiz.de/10012462225
We study the long-run evolution of brand preferences, using new data on consumers' life histories and purchases of consumer packaged goods. Variation in where consumers have lived in the past allows us to isolate the causal effect of past experiences on current purchases, holding constant...
Persistent link: https://www.econbiz.de/10012462389
differences, we emphasize instead a model of status seeking in which conspicuous consumption is used to reflect a household … conspicuous consumption in explaining lower spending by racial minorities on items likes health and education, as well as their …
Persistent link: https://www.econbiz.de/10012465258
I suppose that consumers see a firm as fair if they cannot reject the hypothesis that the firm is somewhat benevolent towards them. Consumers that can reject this hypothesis become angry, which is costly to the firm. I show that firms that wish to avoid this anger will keep their prices rigid...
Persistent link: https://www.econbiz.de/10012467772
We argue that reputation mechanisms used by platform markets suffer from two problems. First, buyers may draw conclusions about the quality of the platform from single transactions, causing a reputational externality across sellers. Second, for a variety of reasons we discuss, reputations will...
Persistent link: https://www.econbiz.de/10012457836
Quality certification programs help consumers to identify high-quality products or sellers in markets with information asymmetries. Using data from eBay UK's online marketplace, we study how certification's impact on consumer demand varies with market- and seller-level attributes, exploiting...
Persistent link: https://www.econbiz.de/10012458590
This paper evaluates the return on equity using novel data on the consumption of luxury goods. Specifying household … utility as a nonhomothetic function of the consumption of both a luxury good and a basic good, we derive and evaluate the … returns and the consumption of luxury goods is more than an order of magnitude less than found using national accounts …
Persistent link: https://www.econbiz.de/10012470302
We examine a model of conspicuous consumption and explore the nature of competition in markets for conspicuous goods … cost), as well as 'luxury" brands (which are sold at a price above marginal cost, despite the fact that producers are … perfectly competitive). Luxury brands are not intrinsically superior to budget brands but are purchased by consumers who seek to …
Persistent link: https://www.econbiz.de/10012474805