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"Lost" on the Web : Does Web Distribution Stimulate or Depress Television Viewing?
Waldfogel, Joel - 2007
from network television shows. Networks fear that availability of their clips on YouTube will depress television viewing …. But unauthorized clips are also free advertising for television shows. As YouTube has grown quickly, major networks have … web distribution on television viewing between 2005 and 2007 using a survey of Penn students on their tendencies to watch …
Persistent link: https://www.econbiz.de/10012465149
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Leveling the Playing Field : How Campaign Advertising Can Help Non-Dominant Parties
Larreguy, Horacio A. - 2016
Voters are often uncertain about and biased against non-dominant political parties. By reducing the information gap with dominant parties, political advertising may thus disproportionately benefit non-dominant parties electorally. We test this argument in Mexico, where three main parties...
Persistent link: https://www.econbiz.de/10012455731
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Direct-to-Consumer Advertising and Online Search
Chesnes, Matthew - 2016
Beginning in 1997, the Food and Drug Administration (FDA) allowed television advertisements to make major statements …
Persistent link: https://www.econbiz.de/10012456097
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A Tear in the Iron Curtain : The Impact of Western Television on Consumption Behavior
Bursztyn, Leonardo - 2014
. We study private consumption choices focusing on former East Germany, where differential access to Western television was … significant impact of previous exposure to Western television on aggregate consumption levels. However, exposure to Western …
Persistent link: https://www.econbiz.de/10012458263
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Fast-Food Restaurant Advertising on Television and Its Influence on Youth Body Composition
Grossman, Michael - 2012
We examine the effects of fast-food restaurant advertising on television on the body composition of adolescents as … from the National Longitudinal Survey of Youth 1997 and data on local fast-food restaurant advertising on television from … Competitive Media Reporting. Exposure to fast-food restaurant advertising on television causes statistically significant increases …
Persistent link: https://www.econbiz.de/10012460020
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Generalizable and Robust TV Advertising Effects
Shapiro, Bradley - 2020
We provide generalizable and robust results on the causal sales effect of TV advertising for a large number of products in many categories. Such generalizable results provide a prior distribution that can improve the advertising decisions made by firms and the analysis and recommendations of...
Persistent link: https://www.econbiz.de/10012481232
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How and When to Use the Political Cycle to Identify Advertising Effects
Moshary, Sarah - 2020
A central challenge in estimating the causal effect of TV advertising on demand is isolating quasi-random variation in advertising. Political advertising, which topped $14 billion in expenditures in 2016, has been proposed as a plausible source of such variation and thus a candidate for an...
Persistent link: https://www.econbiz.de/10012481544
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Filming Images or Filming Reality : The Life Cycles of Movie Directors from D.W. Griffith to Federico Fellini
Galenson, David W. - 2005
development of film, and can resolve previously elusive questions about the creative life cycles of individual filmmakers …
Persistent link: https://www.econbiz.de/10012467193
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Movies
Michalopulos, Stelios; Rauh, Christopher - National Bureau of Economic Research - 2024
Why are certain movies more successful in some markets than others? Are the entertainment products we consume reflective of our core values and beliefs? These questions drive our investigation into the relationship between a society's oral tradition and the financial success of films. We combine...
Persistent link: https://www.econbiz.de/10014512074
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Ask Your Doctor? Direct-to-Consumer Advertising of Pharmaceuticals
Sinkinson, Michael - 2015
We measure the impact of direct-to-consumer television advertising (DTCA) by drug manufacturers. Our identification …
Persistent link: https://www.econbiz.de/10012457622