We formally model direct to consumer advertising (DTCA) of prescription drugs and examine factors that determine a … perspective there can be too much or too little private investment in advertising. Welfare is more likely to increase when the …

better understand the effects of the policy, we analyze direct-to-consumer advertising (DTCA) and search engine click …Regression analysis shows that advertising on a prescription drug serves to increase the frequency of online search and …

We measure the impact of direct-to-consumer television advertising (DTCA) by drug manufacturers. Our identification … strategy exploits shocks to local advertising markets generated by idiosyncrasies of the political advertising cycle as well as … a 0.76% increase in revenue, while the same increase in rival advertising leads to a 0.55% decrease in firm revenue …

There is much debate about the effects of pharmaceutical direct to consumer advertising (DTCA) on health care use. In …. We test these questions by combining data on pharmaceutical advertising from Nielsen with claims data from 40 large … variation in advertising exposure across areas due to the implementation of Medicare prescription drug coverage which led to …

Pharmaceutical firms currently spend over $4 billion on direct-to-consumer advertising (DTCA) of prescription drugs, a … driven by the introduction of Medicare Part D in 2006. Using data on advertising for local media markets from Nielsen, we … beneficiaries compared to areas with a low concentration. We examine the effects of this sudden differential increase in advertising …

rapid rise in direct-to-consumer advertising (DTCA), made feasible by the Food and Drug Administration's (FDA) clarification … and relaxation of the rules governing broadcast advertising in 1997 and 1999. This study investigates the separate effects … of broadcast and non-broadcast DTCA on price and demand, utilizing an extended time series of monthly records for all …

The pricing and advertising of tied add-ons and overages have come under increasing scrutiny. Working with a large … pricing and advertising, and for models of shrouded equilibria, limited attention, and salience …

incorporate Ricardo's insight about demand-driven productivity in settings of variable scarce resources, and estimate the industry …'s responsiveness to changes in demand over this timeframe using therapeutic class-specific data. In contrast to many analyses, our … empirical estimates indicate that the industry has "met demand" with remarkable consistency since the late-1980s. The growth in …

countries with larger demand for some products at home tend to have larger sales of the same products abroad. In this paper, we … demand. We find that the correlation between predicted home demand and sales abroad is positive and greater than the … correlation between predicted home demand and purchases from abroad. In short, countries tend to be net sellers of the drugs that …

We use a unique dataset that combines information on advertising by subprime lenders and mortgages originated by them … from 2002 to 2007 to study the relationship between advertising and the nature of mortgages obtained by consumers. We … relationship between the intensity of local advertising and the expensiveness of mortgages extended by lenders within a given …