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~isPartOf:"NICPRE / National Institute for Commodity Promotion Research and Evaluation"
~subject:"Marketing management"
~subject:"Pricing strategy"
~subject:"Social Web"
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E-Game-Advertising als Ersatz...
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Marketing management
Pricing strategy
Social Web
Advertising
23
Werbung
23
USA
14
United States
14
Marketingmanagement
10
Milchmarkt
9
Milk market
9
Advertising effects
7
Werbewirkung
7
Cheese
5
Consumption
5
Demand
5
Farm management
5
Konsum
5
Käse
5
Landwirtschaftliche Betriebslehre
5
Milch
5
Milk
5
Nachfrage
5
New York
4
Außenwirtschaftsförderung
3
Trade promotion
3
1986-1992
2
Agrarprodukt
2
Agricultural product
2
Costs
2
Dairy industry
2
Experiment
2
Gattungsmarke
2
Generic brand
2
Kosten
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Milchpolitik
2
Milchverarbeitung
2
Milk policy
2
Preiselastizität
2
Price elasticity
2
Theorie
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Theory
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1970-1994
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9
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English
10
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Kaiser, Harry M.
9
Chung, Chanjin
2
Lenz, John E.
2
Chiambalero, Chris
1
Crespi, John M.
1
Ferrero, Jennifer L.
1
Forker, Olan D.
1
Reberte, Carlos
1
Roberte, J. Carlos
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NICPRE / National Institute for Commodity Promotion Research and Evaluation
International journal of advertising : the review of marketing communications
51
Journal of business research : JBR
27
European journal of operational research : EJOR
24
Journal of promotion management : innovations in planning and applied research
23
International journal of internet marketing and advertising : IJIMA
22
Journal of marketing communications
21
Journal of retailing and consumer services
21
Journal of advertising research
19
Management science : journal of the Institute for Operations Research and the Management Sciences
18
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
European journal of marketing : EJM
13
Journal of advertising : official publication of the American Academy of Advertising
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Psychology & marketing
13
Journal of marketing
12
International journal of advertising : the quarterly review of marketing communications
11
International journal of industrial organization
11
CESifo working papers
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
International journal of electronic commerce : IJEC
9
Journal of current issues and research in advertising
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
8
Journal of advertising
8
Journal of marketing management : MM
8
Journal of promotion management : JPM
8
SpringerLink / Bücher
8
Technological forecasting & social change : an international journal
8
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
7
Discussion papers / CEPR
7
International journal of production economics
7
Journal of Islamic marketing : JIMA
7
Research
7
Asia Pacific journal of marketing and logistics
6
Cogent business & management
6
Economics letters
6
International journal of production research
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
International journal of technology marketing : IJTMkt
6
Journal of economic dynamics & control
6
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ECONIS (ZBW)
10
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1
Generic advertising wearout : the case of the New York City fluid milk campaign
Reberte, Carlos
;
Kaiser, Harry M.
;
Lenz, John E.
; …
-
1996
Persistent link: https://www.econbiz.de/10000935077
Saved in:
2
Impact of national generic dairy advertising on dairy markets, 1984 - 95
Kaiser, Harry M.
-
1996
Persistent link: https://www.econbiz.de/10000941310
Saved in:
3
Determinants of temporal variations in advertising effectiveness
Chung, Chanjin
;
Kaiser, Harry M.
-
1998
Persistent link: https://www.econbiz.de/10000988401
Saved in:
4
Cornell Commodit Promotion Research Program : summary of recent research projects
Kaiser, Harry M.
;
Ferrero, Jennifer L.
-
1997
Persistent link: https://www.econbiz.de/10000967579
Saved in:
5
An economic analysis of generic milk advertising impacts on markets in New York State
Lenz, John E.
;
Kaiser, Harry M.
;
Chung, Chanjin
-
1997
Persistent link: https://www.econbiz.de/10000967581
Saved in:
6
An analysis of generic dairy promotion in the United States
Kaiser, Harry M.
-
1995
Persistent link: https://www.econbiz.de/10000915738
Saved in:
7
Impact of generic fluid milk advertising on whole, lowfat, and skim milk demand
Kaiser, Harry M.
;
Roberte, J. Carlos
-
1995
Persistent link: https://www.econbiz.de/10000915742
Saved in:
8
Impact of generic fluid milk and cheese advertising on dairy markets : 1984 - 98
Kaiser, Harry M.
;
Chiambalero, Chris
-
1999
Persistent link: https://www.econbiz.de/10001398684
Saved in:
9
Impact of generic fluid milk and cheese advertising on dairy markets : 1984 - 98
Kaiser, Harry M.
-
1999
-
Rev
Persistent link: https://www.econbiz.de/10001439459
Saved in:
10
Promotion checkoffs, why so controversial? : The evolution of generic advertising battles
Crespi, John M.
(
contributor
)
-
2001
Persistent link: https://www.econbiz.de/10003520760
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