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~isPartOf:"New directions in international advertising research"
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Taylor, Charles Raymond
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New directions in international advertising research
International journal of advertising : the quarterly review of marketing communications
26
International journal of advertising : the review of marketing communications
26
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
15
Journal of business research : JBR
13
Journal of advertising : official publication of the American Academy of Advertising
12
Journal of consumer affairs : official publication of the American Council on Consumer Interests
12
Journal of advertising research
9
Journal of international marketing
8
Psychology & marketing
8
International Marketing Review
7
Advances in international marketing
6
Conference Board report
5
International marketing review
5
American journal of agricultural economics
4
Journal of macromarketing : examining the interactions among markets, marketing, and society
4
The SAGE handbook of marketing ethics
4
Advances in international marketing : a research annual
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of Business Research
3
Journal of Consumer Affairs
3
Journal of advertising
3
Journal of current issues and research in advertising
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Measurement and research methods in international marketing
3
Cross-cultural buyer behavior
2
European Journal of Marketing
2
International advertising and communication : current insights and empirical findings
2
International marketing ; Vol. 2
2
Journal of Advertising Research
2
Journal of Consumer Marketing
2
Journal of world business : JWB
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Western journal of agricultural economics : WJAE
2
AFPC policy research report
1
AFPC policy working paper
1
AMS review : official publication of the Academy of Marketing Science
1
Advances in international marketing 1474-7979 v. 18
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Advertising theory
1
Breaking new ground in theory and practice
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Standardized vs. specialized international advertising campaigns : what we have learned from academic research in the 1990s
Taylor, Charles Raymond
;
Johnson, Chad M.
- In:
New directions in international advertising research
,
(pp. 45-66)
.
2002
Persistent link: https://www.econbiz.de/10001785296
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Advertising in the Czech Republic: Czech perceptions of effective advertising and advertising clutter
Taylor, Charles Raymond
;
Bonner, P. Greg
;
Dolezal, Michael
- In:
New directions in international advertising research
,
(pp. 137-149)
.
2002
Persistent link: https://www.econbiz.de/10001785308
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