Chiou, Jyh-Shen; Hsiao, Cheng-Chieh; Chiu, Tien-Yi - In: Online Information Review 42 (2018) 5, pp. 630-646
Purpose: To understand the effectiveness of electronic word of mouth, the purpose of this paper is to examine how high- vs low-knowledge consumers judge and attribute the credibility of positive and negative online reviews by drawing upon accessibility–diagnosticity theory and attribution...