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Rowley, Jennifer - In: Online Information Review 28 (2004) 2, pp. 131-138

The role of brands and branding in the new economy that is characterised by digitisation and globalisation are attracting considerable attention. Taking the organisational perspective the challenges for branding in online environments relate to: the message capacity of Web pages, the need to...

Persistent link: https://www.econbiz.de/10014965423

Attitudes' hierarchy of effects in online user behaviour

Castañeda, J. Alberto; Rodríguez, Miguel A.; Luque, … - In: Online Information Review 33 (2009) 1, pp. 7-21

Purpose – The purpose of this article is to analyse the impact of the internet, as a new information channel for the … the internet in explaining attitude towards the brand and consumer e‐behaviour, and identifies the hierarchy of effects … operative among these three concepts of attitude: attitude towards the internet; attitude towards the web site; and attitude …

Persistent link: https://www.econbiz.de/10014965872

Strategic online customer decision making: leveraging the transformational power of the Internet

Smith, Alan D.; Rupp, William T. - In: Online Information Review 27 (2003) 6, pp. 418-432

Online shopping phenomena are governed by a number of consumer acceptance and behaviour characteristics and grounded in theoretical aspects of consumer decision making. There are a number of factors that affect what we buy, when we buy, and why we buy. In reference to buying online, the factors...

Persistent link: https://www.econbiz.de/10014965398

E‐service quality as antecedent to e‐satisfaction

Ma̳ Sabiote, Carmen; Ma̳ Frías, Dolores; Castañeda, … - In: Online Information Review 36 (2012) 2, pp. 157-174

product via the internet. The study employs a structural equation model to analyse the effect of cultural dimensions on the …

Persistent link: https://www.econbiz.de/10014966151

Photograph and model use within an online auction page for influencing buyer's bidding behavior

Lo, Shao‐Kang; Chiu, Yu‐Ping; Hsieh, Ai‐Yun - In: Online Information Review 37 (2013) 3, pp. 354-368

Purpose – This paper concentrates on the visual information within a product description block in an online auction page, which is the only place a seller can manipulate to influence bidders. The purpose of this paper is to examine the effects of photograph use, model use, and the physical...

Persistent link: https://www.econbiz.de/10014966814

A theoretical framework to identify authentic online reviews

Banerjee, Snehasish; Y.K. Chua, Alton - In: Online Information Review 38 (2014) 5, pp. 634-649

Purpose – The purpose of this paper is to investigate the extent to which textual characteristics of online reviews help identify authentic entries from manipulative ones across positive and negative comments. Design/methodology/approach – A theoretical framework is proposed to identify...

Persistent link: https://www.econbiz.de/10014966519

Facebook use by the open access repository users

Kurian, Jayan Chirayath - In: Online Information Review 39 (2015) 7, pp. 903-922

Purpose – The purpose of this paper is to explore the type and implications of user-generated content posted by users of an open access institutional repository (DSpace) on Facebook. Design/methodology/approach – The identified user-generated content was organised into three categories:...

Persistent link: https://www.econbiz.de/10014966523

Do different kinds of user-generated content in online brand communities really work?

Estrella-Ramón, Antonia; Ellis-Chadwick, Fiona - In: Online Information Review 41 (2017) 7, pp. 954-968

Purpose Due to the fact that user-generated content (UGC) and online brand communities (OBCs) are gaining popularity, the purpose of this paper is to identify the type of UGC that has a real effect on product success, in terms of the number of owners, within a popular OBC associated with video...

Persistent link: https://www.econbiz.de/10014966976

User-generated content on the Facebook page of an emergency management agency

Kurian, Jayan Chirayath; John, Blooma Mohan - In: Online Information Review 41 (2017) 4, pp. 558-579

Purpose The purpose of this paper is to explore themes eventuating from the user-generated content posted by users on the Facebook page of an emergency management agency. Design/methodology/approach An information classification framework was used to classify user-generated content posted by...

Persistent link: https://www.econbiz.de/10014967032

Dark Web: Exploring and Data Mining the Dark Side of the Web

Cloete, Linda - In: Online Information Review 36 (2012) 6, pp. 932-933

Persistent link: https://www.econbiz.de/10014966212

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