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Intensity measures of consumer preference
Hauser, John R.; Shugan, Steven M. - In: Operations research 28 (1980) 2, pp. 278-320
Persistent link: https://www.econbiz.de/10002844290
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Testing and accuracy, usefulness, and significance of probabilistic choice models, an information-theoretic approach
Hauser, John R. - In: Operations research 26 (1978) 3, pp. 406-421
Persistent link: https://www.econbiz.de/10002844322
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A normative methodology for modeling consumer response to innovation
Hauser, John R.; Urban, Glen L. - In: Operations research 25 (1977) 4, pp. 579-619
Persistent link: https://www.econbiz.de/10003573137