Narrow search
Showing 1 - 3 of 3
Cover Image
B: ORGANIZATIONAL BEHAVIOR - Looking more or less alike: Determinants of perceived visual similarity between copycat and leading brands
Miceli, Gaetano; Pieters, Rik - In: Operations research, Management science : OR MS ; the … 52 (2012) 3, pp. 221-223
Persistent link: https://www.econbiz.de/10009986589
Cover Image
B ORGANIZATIONAL BEHAVIOR - Breaking through the clutter: Benefits of advertisement originality and familiarity for brand attention and memory Bc:140
Pieters, Rik; Warlop, Luk; Wedel, Michel - In: Operations research, Management science : OR MS ; the … 43 (2003) 5, pp. 509-512
Persistent link: https://www.econbiz.de/10006505402
Cover Image
D MODELING AND SYSTEMS ANALYSIS - Eye fixations on advertisements and memory for brands: A model and findings - Db:140
Wedel, Michel; Pieters, Rik - In: Operations research, Management science : OR MS ; the … 42 (2002) 1, pp. 55-58
Persistent link: https://www.econbiz.de/10006510216