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~isPartOf:"Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology"
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Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
Journal of Consumer Research
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Current Opinion in Psychology, 10, 44–49, 2016. DOI/10.1016/j.copsyc.2015.12.008
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Leonhardt, J. M. & Pechmann, C. (2021). Is This Product Easy to Control? Liabilities of Using Difficult-To-Pronounce Product Names. Organizational Behavior and Human Decision Processes, 165, 90-102
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What do these clinical trial results mean? : how product efficacy judgments are affected by data partitioning, framing, and quantification
Biswas, Dipayan
;
Pechmann, Cornelia
- In:
Organizational behavior and human decision processes : …
117
(
2012
)
2
,
pp. 341-350
Persistent link: https://www.econbiz.de/10009507149
Saved in:
2
Is this product easy to control? : liabilities of using difficult-to-pronounce product names
Leonhardt, James M.
;
Pechmann, Cornelia
- In:
Organizational behavior and human decision processes : …
165
(
2021
),
pp. 90-102
Persistent link: https://www.econbiz.de/10012610385
Saved in:
3
What do these clinical trial results mean? How product efficacy judgments are affected by data partitioning, framing, and quantification
Biswas, Dipayan
;
Pechmann, Cornelia
- In:
Organizational behavior and human decision processes : …
117
(
2012
)
2
,
pp. 341-351
Persistent link: https://www.econbiz.de/10009825528
Saved in:
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