Connected to an environment characterized by dynamism, the organization faces both opportunities and difficulties. It must possess a high capacity to adapt to changes and quickly respond to the environmental signals. The market or environmental instability may undermine the organizational...

In a period of world financial crisis which hinders the common development of businesses and strongly affects human and material resouces, all companies are concerned with buying behaviors changing. On the other hand, business environments realize that surviving over the crisis period depends on...

The distribution in a direct sales system is carried out using its specific channels, from person to person or from producer directly to the consumer, instead of being carried out classically by shops. Network marketing represents the main force of the direct sales, as it relies on the use of a...

The effectiveness of the activities necessary to stabilize and strengthen the position of companies in the market is determined to a large extent by the ability to build lasting relationships with customers. Currently, the customer is not only a part of the company’s environment, but first of...

We live in a society ruled by consumerism and in a fierce market competition which leads (determine) marketers to find the most effective and suitable way to influence consumer behavior. One of this ways of influencing consumer behavior are the design elements and aesthetics of the packaging....