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Claudia-Ioana, Petruºcã; Adrian, Brunello - In: Ovidius University Annals, Economic Sciences Series XI (2011) 1, pp. 1649-1654

Brand loyalty represents a significant factor which leads to the development of business competitiveness and also it is … one of the most frequently implemented marketing initiatives by the practitioners. The question of how loyalty develops … has been subject to an abundance of research, leading to an expansive body of literature on loyalty determinants. This …

Persistent link: https://www.econbiz.de/10010838986

Quality of Services between Expectations and Performance

Gabriela-Liliana, Cioban - In: Ovidius University Annals, Economic Sciences Series XIV (2014) 1, pp. 279-284

In this paper we highlighted the importance and the role of service quality in increasing the quality of welfare. In the twentieth century quality has become a fundamental and necessary value for progress, indispensable for "mastering" the future, in which the customer is important, he has...

Persistent link: https://www.econbiz.de/10010940599

Possibilities of Customer’s Loyalty in Tourism Industry

Roxana-Mihaela, Ioniþã - In: Ovidius University Annals, Economic Sciences Series XII (2012) 2, pp. 762-765

Increasing the quality of tourism services must be established as a priority for owners and resorts under management increased competition Powerful tourism market of our country. Competition has become increasingly close in recent years, so providing an optimum quality-price may contribute to...

Persistent link: https://www.econbiz.de/10010925853

Impact of Economic Crisis on Buying Behaviour and Marketing-Mix Tools

Alina, Filip; Lelia, Voinea - In: Ovidius University Annals, Economic Sciences Series XII (2012) 1, pp. 931-936

International business environment is changing in the context of economic crisis. Consumers react by adapting their buying behaviour from impulse acquisitions to more prudent and rational purchasing decisions. As consumers are buying necessities and have a tendency to migrate to generics or...

Persistent link: https://www.econbiz.de/10010925895

The Loyalty - Marketing Tool For Hotel Organizations

Carmen, Iordache Maria - In: Ovidius University Annals, Economic Sciences Series XII (2012) 2, pp. 766-771

becoming more and more concerned about mantaining the customer’s loyalty through its term. In this respect, the organizations … it will be the customer loyalty. A loyal customer is a stable source of long term income for the organization because … this recommends it to other potential customers. However, consumer loyalty is not maintained by itself, it exists as long …

Persistent link: https://www.econbiz.de/10010675575

The CRM a Solution for the Banks Management

Dinculescu Elena – Silvia; Eugeni, Antonescu Mirela - In: Ovidius University Annals, Economic Sciences Series XIII (2013) 1, pp. 304-307

If a few years ago, the banks in Romania didn`t put the problem of implementing a management a system of Customer Relationship Management (CMR), today things have changed, the subject learned the agenda of most Romanian banks. Thus we can say that the market in Romania has kept pace with...

Persistent link: https://www.econbiz.de/10010675627

Main Challenges in Generating Loyalty Among TV Viewers

Damu, Nicolae; Ionescu, Adrian; Sabin, Mihai Niculae - In: Ovidius University Annals, Economic Sciences Series XII (2012) 1, pp. 880-884

In a global context marked by consistent changes in the media channels consumer’s behavior, the main challenge for the organizations operating in this field is the retention of their readers, listeners and viewers. As television is the media that still focuses the large majority of...

Persistent link: https://www.econbiz.de/10010631966

An Estimation of the Influence of Relational Factors on Loyalty

Ioana, Petruºcã Claudia - In: Ovidius University Annals, Economic Sciences Series XII (2012) 1, pp. 1080-1085

customer loyalty. Following the above introduction of describing the significance of customer loyalty, this article discusses … the conceptualisation of relational determinants of loyalty within the three common approaches used in the loyalty … research hypotheses that emphasize the connections between relational determinants of loyalty. This discussion is then followed …

Persistent link: https://www.econbiz.de/10010632069

Factors for Creating Online Customer Loyalty

Baranov, Anamaria; Constantinescu, Liliana-Aurora - In: Ovidius University Annals, Economic Sciences Series XII (2012) 1, pp. 804-807

managers that focus more on gaining customer loyalty, than to customer acquisition succeed in the online business medium …. Customer loyalty is generated by many factors, which include satisfaction, service quality, customer expectations and …

Persistent link: https://www.econbiz.de/10010632311

Implementation and Development of the ”Employer Branding Management” Concept on the Romanian Labor Market in the Current Economic and Social Context

Alexandru, Luca Florin; AnaMaria, Ioan Corina; … - In: Ovidius University Annals, Economic Sciences Series XIII (2013) 1, pp. 848-854

The Brand represents the most valuable assets of a company, so brand management is an important new activity in companies. Although normally concentrate their branding efforts towards developing new product and corporate trademarks, branding can be also used in Human Resources, more precisely in...

Persistent link: https://www.econbiz.de/10010679412