Only those companies which succeed in building lasting relationships with online customers are those who customers are confident in and transact online securely. Furthermore, successful companies are those who pay attention to customer satisfaction, who are trying to understand customer needs...

When we think about the online commerce market, the first question that arises is, how do the players on this market manage to attract potential customers and convince them to buy online repeatedly. With the development of Internet, the online presence can not be ignored, whether a site is...

Trade has proven to be a suitable field for introduction of scientific and technical achievements despite the fact that a large part of the transactions are (remain) customized by the seller-buyer contact. Technical progress in trade means quantitative and qualitative changes in the application...

Romanian trade is placed, at the beginning of this millennium, at an intermediate stage of a complex process of development. Since 1995, Romania has experienced a steady increase of the retail market due to the entry on the Romanian market of some modern international trade chains and to the...

Although commercial services always accompanied the trade activities, the impact and power of these business were really felt about 3 decades ago. This paper aims to present the concept of commercial services from different points of view and to analyze various commercial business operations...

Organization and specially shaping the services content should provide greater flexibility and a variation of them depending on the specific needs of each client, time of application, place of achieve and the consumer’s mood. The impact of products/services of a firm on its market show the...

The most significant changes in the practice of marketing during the last decade in the shift in emphasis from a transaction orientation to the customer relationship management (CRM). Customer relationship management is a strategy of organization to identifying the main desire of the customer...

With the increasing demands of consumers and their selectivity for choosing the services, hotel organizations are becoming more and more concerned about mantaining the customer’s loyalty through its term. In this respect, the organizations are dropping their efforts on meeting comprehensive...

Ten years after Romania is passing towards the free market economy, Thomas Friedman exposing in his book Lexus and the Olive Tree the idea of electronic herd defining it as being formed by all those agents with no image who deal with shares, bonds and foreign exchange currency , by standing...

This paper aims to highlight the evolution of e-commerce in Romania between 2008 – fourth quarter 2011. Were processed, analyzed and interpreted data on the number of electronic stores and online transaction volume in this period. Also, based on these data was made an estimate of the evolution...