Connected to an environment characterized by dynamism, the organization faces both opportunities and difficulties. It must possess a high capacity to adapt to changes and quickly respond to the environmental signals. The market or environmental instability may undermine the organizational...

In a period of world financial crisis which hinders the common development of businesses and strongly affects human and material resouces, all companies are concerned with buying behaviors changing. On the other hand, business environments realize that surviving over the crisis period depends on...

“Kids today are customers, buyers, spenders, shoppers, consumers’’ [1]mainly because there isn't any field or market that didn't had direct or indirect contact with children. The role of children in the family and in society has changed. Nowadays they are more involved in the consumer...

The most significant changes in the practice of marketing during the last decade in the shift in emphasis from a transaction orientation to the customer relationship management (CRM). Customer relationship management is a strategy of organization to identifying the main desire of the customer...

If a few years ago, the banks in Romania didn`t put the problem of implementing a management a system of Customer Relationship Management (CMR), today things have changed, the subject learned the agenda of most Romanian banks. Thus we can say that the market in Romania has kept pace with...

The aim of this paper refers to the potential connection between Business Intelligence (B.I.) solutions considered as an Intelligent Solution (I.S.) used in the modern marketing activities and Customer Relationship Management (CRM) solutions, „working together” on influencing the consumer...

Due to the multiple interdependences and parameters emerged from the coalescence among consumer behaviour, economic and human behaviour in general, there is a vast interest in the study of consumer behaviour, and not just in the field of economic sciences. As a direct consequence of the social...

As shown by the relevant literature the consumer behaviour of women differs from that of men. Women go shopping not necessary from need, but for the feeling of delight, the shopping is not in rush, they go shopping in the company of friends, spending hours in shops selecting very carefully; in...

This paper is the result of a survey concerning the perception of the Romanian students about the educational alternatives offered by the dynamics of the electronics media. Using the qualitative research methods, the author investigates the impact of the new technologies already being in service...

Consumer behaviour is a component of the economic behaviour, which in its turn is a manifestation of human behaviour. As a consequence of the social and economic development of modern societies, the study of consumer behaviour has undergone a strong development process, during the past years...