Connected to an environment characterized by dynamism, the organization faces both opportunities and difficulties. It must possess a high capacity to adapt to changes and quickly respond to the environmental signals. The market or environmental instability may undermine the organizational...

In a period of world financial crisis which hinders the common development of businesses and strongly affects human and material resouces, all companies are concerned with buying behaviors changing. On the other hand, business environments realize that surviving over the crisis period depends on...

If a few years ago, the banks in Romania didn`t put the problem of implementing a management a system of Customer Relationship Management (CMR), today things have changed, the subject learned the agenda of most Romanian banks. Thus we can say that the market in Romania has kept pace with...

The most significant changes in the practice of marketing during the last decade in the shift in emphasis from a transaction orientation to the customer relationship management (CRM). Customer relationship management is a strategy of organization to identifying the main desire of the customer...

The aim of this paper refers to the potential connection between Business Intelligence (B.I.) solutions considered as an Intelligent Solution (I.S.) used in the modern marketing activities and Customer Relationship Management (CRM) solutions, „working together” on influencing the consumer...

Communication strategies, the nature and content are derived in relation to other strategies, more general subject of management and strategic marketing. Within the overall management process, they are situated among strategic marketing components as a strategic mix variable. Consequently,...

The managerial functions are used for leading the organizations to their final targets. The managerial decisions have to be implemented by the conveyance of the working tasks from the top to the bottom of the company structure. At the same time, the reporting of the acquired results is delivered...

Disposal of cars and light commercial vehicles at the end of their operational lives(- ELVs) is estimated to generate over ten million tones of material requiring treatment and disposal in 2005 within the European Union. This volume is projected to increase to fourteen million tones by 2015 as...

This paper aims to present the main factors that influence motivation in academic research: extrinsic/ intrinsic factors, motivator/ demotivator factors, personal/ interpersonal/ social factors, individual/ collective factors. Also brought into the discussion and the main theories related to...

This present paper is aiming to highlight the evolution of electronic commerce in Romania between 2000 – the first quarter 2010. Were processed, analyzed and interpreted data on the number of electronic stores and online transaction volume in this period. Also,based on these data to make a...