"This book presents various opinions, judgments, and ideas on how the use of digitally created worlds is changing the face of e-commerce and extending the use of Internet technologies to create a more immersive experience for customers"--Provided by publisher

"This book provides a broad investigation into the use of social technologies in business practices through theoretical research and practical applications, exploring the opportunities and challenges brought about by the advent of various 21st century online business web tools and...

"This book provides relevant theoretical frameworks and the latest empirical research findings on a new platform of business models and explores the relationship between the new Business 2.0 alliance and Web 2.0"--Provided by publisher