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"This book presents various opinions, judgments, and ideas on how the use of digitally created worlds is changing the face of e-commerce and extending the use of Internet technologies to create a more immersive experience for customers"--Provided by publisher
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"This book provides a broad investigation into the use of social technologies in business practices through theoretical research and practical applications, exploring the opportunities and challenges brought about by the advent of various 21st century online business web tools and...
Persistent link: https://www.econbiz.de/10009753394
"This book offers insights into issues, challenges, and solutions related to the successful application and management aspects of electronic business, providing a comprehensive framework for researchers and practitioners in understanding the growing demand of e-business research"--
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"This book provides relevant theoretical frameworks and the latest empirical research findings on a new platform of business models and explores the relationship between the new Business 2.0 alliance and Web 2.0"--Provided by publisher
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""This book provides current research on topics relevant to consumer behavior, consumer psychology, consumer value, customer satisfaction, and loyalty. It also examines how to best utilize this research on consumer behavior and psychology in the digital economy"--Provided by publisher"--
Persistent link: https://www.econbiz.de/10012394693
"This book focuses on how new architecture of knowledge can be used to create competitive advantages variables for different business organizations and the role of social media in this process. The chapters use theoretically-based logic to conceptualize new theory, integrate existing theory, and...
Persistent link: https://www.econbiz.de/10011670387
The aspects of leadership development in the digital economy / Lavinia Essen -- Digital divide and its socio-psychological implications on rural dwellers in Nigeria / Afolayan Oluyinka Titilope -- Importance of information security and strategies to prevent data breaches in mobile devices /...
Persistent link: https://www.econbiz.de/10012058205
""This book provides current research on topics relevant to consumer behavior, consumer psychology, consumer value, customer satisfaction, and loyalty. It also examines how to best utilize this research on consumer behavior and psychology in the digital economy"--Provided by publisher"--
Persistent link: https://www.econbiz.de/10012135431