marketing on various issues across the world and also the best practices and experiences from a diverse range of countries …

"This book brings together best practices and innovative approaches for effective marketing in today's economy …, stressing the importance of structure, strategy, leadership, and marketing in the Cyber Era"-- …

management, customer loyalty, and online services"--Provided by publisher. …

products and product categoriess; for those who wish to better understand the importance of marketing products and services …

, Institute of Management Technology Ghaziabad, Juhi Sarkar, IBS -- Diversity of fans on social media : the case of entertainment …

"This book provides insights into the marketing of social enterprises from a developing state perspective as these … practical guides to the marketing of social enterprises to ultimately provide social improvement"-- …

bedrock of marketing discipline. It also focuses on the fact that developing countries play pivotal roles in the global … marketing system serving as homes to many multinational corporations that are primarily interested in serving consumers in these …

"The objective of the book on sustainable marketing is to provide a comprehensive and up-to-date overview of the key … concepts, trends, and challenges of sustainable marketing in today's business environment. The book will cover a wide range of … topics related to sustainable marketing, such as: The role of sustainable marketing in addressing environmental and social …

surrounding the world of modern marketing"-- …