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Consumers' response to promotional gifts : The role of gender, transactional value, and reciprocity
Kovacheva, Aleksandra
;
Nikolova, Hristina
;
Lamberton, Cait
- In:
Psychology & Marketing
38
(
2020
)
1
,
pp. 196-211
Persistent link: https://www.econbiz.de/10012407480
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