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Virtual is so real! : consumers' evaluation of product packaging in virtual reality
Branca, Generoso; Resciniti, Riccardo; Loureiro, Sandra … - In: Psychology & marketing 40 (2023) 3, pp. 596-609
Persistent link: https://www.econbiz.de/10014290771
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Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar; Hughes, David Laurie; Wang, Yichuan - In: Psychology & marketing 40 (2023) 4, pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
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How does a product gain the status of a necessity? : an analysis of necessitation narratives
Braun, Jakob; Zolfagharian, Mohammadali; Belk, Russell W. - In: Psychology & marketing 33 (2016) 3, pp. 209-222
Persistent link: https://www.econbiz.de/10011448941
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Consumers' intentions to remain loyal to online reputation systems
Wang, Hui-chih; Doong, Her-sen; Foxall, Gordon R. - In: Psychology & marketing 27 (2010) 9, pp. 887-897
Persistent link: https://www.econbiz.de/10008652668
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"It's not easy being green" : exploring green creeds, green deeds, and internal environmental locus of control
Cleveland, Mark; Kalamas, Maria; Laroche, Michel - In: Psychology & marketing 29 (2012) 5, pp. 293-305
Persistent link: https://www.econbiz.de/10009547324
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The impact of the interaction of utilitarian and informational reinforcement and behavior setting scope on consumer response
Yani-de-Soriano, Mirella; Foxall, Gordon R.; Newman, … - In: Psychology & marketing 30 (2013) 2, pp. 148-159
Persistent link: https://www.econbiz.de/10009716193
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Me and my AI : exploring the effects of consumer self-construal and AI-based experience on avoiding similarity and willingness to pay
Loureiro, Sandra Maria Correia; Jiménez-Barreto, Jano; … - In: Psychology & marketing 41 (2024) 1, pp. 151-167
Persistent link: https://www.econbiz.de/10014467481