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Virtual is so real! : consumers' evaluation of product packaging in virtual reality
Branca, Generoso; Resciniti, Riccardo; Loureiro, Sandra … - In: Psychology & marketing 40 (2023) 3, pp. 596-609
Persistent link: https://www.econbiz.de/10014290771
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Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar; Hughes, David Laurie; Wang, Yichuan - In: Psychology & marketing 40 (2023) 4, pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
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Me and my AI : exploring the effects of consumer self-construal and AI-based experience on avoiding similarity and willingness to pay
Loureiro, Sandra Maria Correia; Jiménez-Barreto, Jano; … - In: Psychology & marketing 41 (2024) 1, pp. 151-167
Persistent link: https://www.econbiz.de/10014467481
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Sweat it for sustainability : Impact of physical activity/exercise on sustainable consumption
Sarkar, Juhi Gahlot; Sarkar, Abhigyan; Dwivedi, Yogesh Kumar - In: Psychology & marketing 39 (2022) 11, pp. 2184-2199
Persistent link: https://www.econbiz.de/10013465160