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~subject:"Consumer behaviour"
~subject:"Theory"
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Consumer behaviour
Theory
Konsumentenverhalten
658
Brand image
106
Markenimage
106
Brand management
96
Markenführung
96
Beziehungsmarketing
78
Relationship marketing
78
Brand
77
Markenartikel
77
USA
65
United States
65
Advertising effects
64
Werbewirkung
64
Emotion
58
Personality psychology
52
Persönlichkeitspsychologie
52
Customer satisfaction
50
Kundenzufriedenheit
50
Experiment
46
Social Web
42
Social web
42
Advertising
37
Viral marketing
37
Virales Marketing
37
Werbung
37
Online retailing
36
Online-Handel
36
Einzelhandel
32
Retail trade
32
Dienstleistungsqualität
27
Internet marketing
27
Online-Marketing
27
Service quality
27
Cognition
25
Kognition
25
Luxury goods
25
Luxusgüter
25
Confidence
24
Jugendliche
24
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All
Undetermined
249
Free
93
Type of publication
All
Article
649
Book / Working Paper
9
Type of publication (narrower categories)
All
Article in journal
658
Aufsatz in Zeitschrift
658
Collection of articles of several authors
9
Sammelwerk
9
Case study
1
Fallstudie
1
Language
All
English
658
Author
All
Woodside, Arch G.
10
Yi, Youjae
9
Chan, Eugene Y.
5
Hollebeek, Linda D.
5
Lim, Weng Marc
5
Spence, Charles
5
Bagozzi, Richard P.
4
Bigné Alcañiz, J. Enrique
4
Das, Gopal
4
Grewal, Dhruv
4
Herrmann, Andreas
4
Kim, Jungkeun
4
Park, Jooyoung
4
Pitt, Leyland F.
4
Rauschnabel, Philipp A.
4
Sauer, Nicola E.
4
Sprott, David E.
4
Sung, Yongjun
4
Tal, Aner
4
Thomas, Veronica L.
4
Addis, Michela
3
Albrecht, Carmen-Maria
3
Amar, Moty
3
Arnold, Mark J.
3
Bauer, Brittney C.
3
Bodur, H. Onur
3
Darley, William K.
3
De Angelis, Matteo
3
Eisend, Martin
3
Felix, Reto
3
Filieri, Raffaele
3
Flavián Blanco, Carlos
3
Gould, Stephen J.
3
Gustafsson, Anders
3
Gvili, Yaniv
3
Hinsch, Christian
3
Hüttl-Maack, Verena
3
Jiang, Yushi
3
Jiang, Yuwei
3
Kim, Jooyoung
3
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Psychology & marketing
Journal of business research : JBR
1,982
Journal of retailing and consumer services
1,932
International journal of consumer studies
761
International journal of hospitality management
724
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
519
Working paper / National Bureau of Economic Research, Inc.
445
The journal of product & brand management
394
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
389
European Journal of Marketing
365
Journal of Consumer Marketing
365
The journal of brand management : an international journal
356
European journal of marketing : EJM
348
Journal of marketing research : JMR
344
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Management science : journal of the Institute for Operations Research and the Management Sciences
343
Journal of international consumer marketing
319
Journal of travel and tourism marketing
316
Journal of marketing management : MM
308
Journal of retailing
304
Cogent business & management
297
SpringerLink / Bücher
296
Journal of marketing communications
295
Marketing letters : a journal of research in marketing
293
International journal of retail & distribution management
292
Tourism management : research, policies, practice
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
291
Journal of marketing
290
The international review of retail, distribution and consumer research
289
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
282
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
279
Journal of the Academy of Marketing Science
268
Technological forecasting & social change : an international journal
263
International Journal of Retail & Distribution Management
261
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
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ECONIS (ZBW)
658
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658
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1
NFT luxury
brand
marketing in the metaverse : leveraging blockchain-certified NFTs to drive consumer behavior
Sung, Eunyoung
;
Kwon, Ohbyung
;
Sohn, Kwonsang
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2306-2325
Persistent link: https://www.econbiz.de/10014432401
Saved in:
2
The commodification of self-esteem : branding and British teenagers
Isaksen, Katja Jezkova
;
Roper, Stuart
- In:
Psychology & marketing
29
(
2012
)
3
,
pp. 117-135
Persistent link: https://www.econbiz.de/10009510137
Saved in:
3
Consumer-generated representations : Muslim women recreating western luxury
fashion
brand
meaning through consumption
Al-Mutawa, Fajer Saleh
- In:
Psychology & marketing
30
(
2013
)
3
,
pp. 236-246
Persistent link: https://www.econbiz.de/10009728504
Saved in:
4
Do they shop to stand out or fit in? : The luxury
fashion
purchase intentions of young adults
Eastman, Jacqueline Kilsheimer
;
Iyer, Rajesh
;
Shepherd, …
- In:
Psychology & marketing
35
(
2018
)
3
,
pp. 220-236
Persistent link: https://www.econbiz.de/10011970159
Saved in:
5
The impact of branding on low-income adolescents : a vicious cycle?
Isaksen, Katja Jezkova
;
Roper, Stuart
- In:
Psychology & marketing
25
(
2008
)
11
,
pp. 1063-1087
Persistent link: https://www.econbiz.de/10003774632
Saved in:
6
Clothing style, music, and media influences on adolescents'
brand
consumption behavior
Badaoui, Khafid
;
Lebrun, Anne-Marie
;
Bouchet, Patrick
- In:
Psychology & marketing
29
(
2012
)
8
,
pp. 568-582
Persistent link: https://www.econbiz.de/10009575076
Saved in:
7
Adolescents' perceived
brand
deprivation stress and its implications for corporate and consumer well-being
Albrecht, Carmen-Maria
;
Sauer, Nicola E.
;
Sprott, David E.
- In:
Psychology & marketing
34
(
2017
)
8
,
pp. 807-822
Persistent link: https://www.econbiz.de/10011738100
Saved in:
8
Value-driven Internet shopping : the mental accounting theory perspective
Gupta, Sumeet
;
Kim, Hee-woong
- In:
Psychology & marketing
27
(
2010
)
1
,
pp. 13-35
Persistent link: https://www.econbiz.de/10003952171
Saved in:
9
When do amount-off discounts result in more positive consumer responses? : meta-analytic evidence
Yuan, Qin
;
Li, Jiang
;
Jiang, Yushi
;
Liu, Chun
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 46-58
Persistent link: https://www.econbiz.de/10012796059
Saved in:
10
The effect of product touch information and sale proneness on consumers' responses to price discounts
Yazdanparast, Atefeh
;
Kukar-Kinney, Monika
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 146-168
Persistent link: https://www.econbiz.de/10013465217
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