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Experiment
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Brand image
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Psychology & marketing
Journal of business research : JBR
313
Journal of retailing and consumer services
207
Journal of economic behavior & organization : JEBO
183
International journal of internet marketing and advertising : IJIMA
139
Discussion paper series / IZA
126
Management science : journal of the Institute for Operations Research and the Management Sciences
98
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
97
Journal of marketing communications
95
Journal of behavioral and experimental economics
93
International journal of advertising : the review of marketing communications
88
International journal of hospitality management
85
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
83
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
76
Journal of economic psychology : research in economic psychology and behavioral economics
74
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
73
CESifo working papers
72
Journal of promotion management : innovations in planning and applied research
64
Tourism management : research, policies, practice
62
Information systems research : ISR
61
The journal of product & brand management
61
Journal of internet commerce
60
Journal of marketing research : JMR
60
International journal of electronic marketing and retailing : IJEMR
59
Journal of consumer research : JCR ; an interdisciplinary bimonthly
57
IZA Discussion Paper
56
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
53
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
53
Journal of advertising research
50
SpringerLink / Bücher
50
Economics letters
47
Journal of behavioral decision making
46
Journal of marketing
46
Cogent business & management
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Electronic commerce research
45
Experimental economics : a journal of the Economic Science Association
44
International journal of consumer studies
43
NBER working paper series
43
The journal of brand management : an international journal
43
Journal of travel and tourism marketing
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1
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
2
Authentic omnichannel : providing consumers with a seamless brand experience through authenticity
Massi, Marta
;
Piancatelli, Chiara
;
Vocino, Andrea
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1280-1298
Persistent link: https://www.econbiz.de/10014291894
Saved in:
3
Is this really me? : investigating brand personality self-congruity on consumer behavior in video-based social media
Bargoni, Augusto
;
Giachino, Chiara
;
Gutuleac, Rada
; …
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1115-1132
Persistent link: https://www.econbiz.de/10014530974
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4
Social media marketing activities, customer engagement, and customer stickiness : a longitudinal investigation
So, Kevin Kam Fung
;
Li, Jing
;
King, Ceridwyn
; …
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1597-1613
Persistent link: https://www.econbiz.de/10014555633
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5
How well will this brand work? : the ironic impact of advertising disclosure of body-image retouching on brand attitudes
Semaan, Rania W.
;
Kocher, Bruno
;
Gould, Stephen J.
- In:
Psychology & marketing
35
(
2018
)
10
,
pp. 766-777
Persistent link: https://www.econbiz.de/10011970119
Saved in:
6
How attitudes toward product categories drive individual brand attitudes and choice
Posavac, Steven S.
;
Sanbonmatsu, David M.
;
Seo, Joon Young
- In:
Psychology & marketing
31
(
2014
)
10
,
pp. 843-852
Persistent link: https://www.econbiz.de/10010484330
Saved in:
7
Interpreting social identity in online brand communities : considering posters and lurkers
Mousavi, Sahar
;
Roper, Stuart
;
Keeling, Kathleen A.
- In:
Psychology & marketing
34
(
2017
)
4
,
pp. 376-393
Persistent link: https://www.econbiz.de/10011673959
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8
Consumers' identity signaling towards social groups : the effects of dissociative desire on brand prominence preferences
Raimondo, Maria Antonietta
;
Cardamone, Ernesto
;
Miceli, …
- In:
Psychology & marketing
39
(
2022
)
10
,
pp. 1964-1978
Persistent link: https://www.econbiz.de/10013465133
Saved in:
9
Personal information disclosure on social networking sites
Aboulnasr, Khaled
;
Tran, Gina A.
;
Park, Taehoon
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 294-308
Persistent link: https://www.econbiz.de/10012796096
Saved in:
10
Examining customer-created guilt in a service context
Pounders, Kathrynn R.
;
Moulard, Julie Guidry
;
Babin, …
- In:
Psychology & marketing
35
(
2018
)
11
,
pp. 830-844
Persistent link: https://www.econbiz.de/10011970112
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