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Determinants and outcomes of online brand tribalism : exploring communities of massively multiplayer online role playing games
Badrinarayanan, Vishag A.; Sierra, Jeremy J.; Taute, … - In: Psychology & marketing 31 (2014) 10, pp. 853-870
Persistent link: https://www.econbiz.de/10010484328
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Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar; Hughes, David Laurie; Wang, Yichuan - In: Psychology & marketing 40 (2023) 4, pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
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Viral video ads : emotional triggers and social media virality
Nikolinakou, Angeliki; King, Karen Whitehill - In: Psychology & marketing 35 (2018) 10, pp. 715-726
Persistent link: https://www.econbiz.de/10011970116
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Unveiling videos : consumer-generated ads as qualitative inquiry
Berthon, Pierre R.; Pitt, Leyland F.; DesAutels, Philip - In: Psychology & marketing 28 (2011) 10, pp. 1044-1060
Persistent link: https://www.econbiz.de/10009316143
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Luxury is what you say : analyzing electronic word-of-mouth marketing of luxury products using artificial intelligence and machine learning
Oc, Yusuf; Plangger, Kirk; Sands, Sean; Campbell, Colin L. - In: Psychology & marketing 40 (2023) 9, pp. 1704-1719
Persistent link: https://www.econbiz.de/10014338319
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Fear of missing out in the digital age : the role of social media satisfaction and advertising engagement
Bui, M̃y; Krishen, Anjala S.; Anlamlier, Eda; Berezan, Orie - In: Psychology & marketing 39 (2022) 4, pp. 683-693
Persistent link: https://www.econbiz.de/10013165424
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Consumer response to online behavioral advertising in a social media context : the role of perceived ad complicity
Ghanbarpour, Tohid; Sahabeh, Easa; Gustafsson, Anders - In: Psychology & marketing 39 (2022) 10, pp. 1853-1870
Persistent link: https://www.econbiz.de/10013465120
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A picture says more than a thousand words : using consumer neuroscience to study instagram users' responses to influencer advertising
Pozharliev, Rumen; Rossi, Dario; De Angelis, Matteo - In: Psychology & marketing 39 (2022) 7, pp. 1336-1349
Persistent link: https://www.econbiz.de/10013280100
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Strong versus weak consumer-brand relationships : matching psychological sense of brand community and type of advertising appeal
Bauer, Brittney C. - In: Psychology & marketing 40 (2023) 4, pp. 791-810
Persistent link: https://www.econbiz.de/10014290861
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The role of well-being in consumer's responses to personalized advertising on social media
De Keyzer, Freya; Buzeta, Cristian; Lopes, Ana Isabel - In: Psychology & marketing 41 (2024) 6, pp. 1206-1222
Persistent link: https://www.econbiz.de/10014531207