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Consumer behaviour
658
Konsumentenverhalten
658
Brand image
102
Markenimage
102
Brand management
89
Markenführung
89
Beziehungsmarketing
75
Relationship marketing
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63
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62
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Woodside, Arch G.
10
Yi, Youjae
9
Chan, Eugene Y.
5
Hollebeek, Linda D.
5
Lim, Weng Marc
5
Spence, Charles
5
Bagozzi, Richard P.
4
Bigné Alcañiz, J. Enrique
4
Das, Gopal
4
Grewal, Dhruv
4
Herrmann, Andreas
4
Kim, Jungkeun
4
Park, Jooyoung
4
Pitt, Leyland F.
4
Rauschnabel, Philipp A.
4
Sauer, Nicola E.
4
Sprott, David E.
4
Sung, Yongjun
4
Tal, Aner
4
Thomas, Veronica L.
4
Addis, Michela
3
Albrecht, Carmen-Maria
3
Amar, Moty
3
Arnold, Mark J.
3
Bauer, Brittney C.
3
Bodur, H. Onur
3
Darley, William K.
3
De Angelis, Matteo
3
Eisend, Martin
3
Felix, Reto
3
Filieri, Raffaele
3
Flavián Blanco, Carlos
3
Gould, Stephen J.
3
Gustafsson, Anders
3
Gvili, Yaniv
3
Hinsch, Christian
3
Hüttl-Maack, Verena
3
Jiang, Yushi
3
Jiang, Yuwei
3
Kim, Jooyoung
3
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Psychology & marketing
Journal of business research : JBR
1,986
Journal of retailing and consumer services
1,934
International journal of consumer studies
767
International journal of hospitality management
723
Nationaløkonomisk tidsskrift
605
NBER working paper series
604
Journal of consumer research : JCR ; an interdisciplinary bimonthly
582
Working paper / National Bureau of Economic Research, Inc.
514
NBER Working Paper
446
The journal of product & brand management
393
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
392
Asia Pacific journal of marketing and logistics
391
SpringerLink / Bücher
362
European journal of marketing : EJM
355
The journal of brand management : an international journal
354
Journal of marketing research : JMR
345
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Management science : journal of the Institute for Operations Research and the Management Sciences
334
Journal of international consumer marketing
321
Discussion paper series / IZA
320
Journal of travel and tourism marketing
318
Journal of retailing
311
Working paper
310
Journal of marketing
309
Journal of marketing management : MM
307
Journal of marketing communications
299
Cogent business & management
297
International journal of retail & distribution management
293
Tourism management : research, policies, practice
293
Journal of fashion marketing and management
292
Marketing letters : a journal of research in marketing
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
290
The international review of retail, distribution and consumer research
290
Journal of consumer behaviour : an international research review
285
The journal of consumer marketing
284
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
274
Technological forecasting & social change : an international journal
271
Journal of the Academy of Marketing Science
267
Journal of business ethics : JOBE
266
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ECONIS (ZBW)
659
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1
Complaining : a function of attitude, personality, and situation
Thøgersen, John
;
Juhl, Hans Jørn
;
Stig Poulsen, Carsten
- In:
Psychology & marketing
26
(
2009
)
8
,
pp. 760-777
Persistent link: https://www.econbiz.de/10003867772
Saved in:
2
Consumer decision making regarding a "green" everyday product
Thøgersen, John
;
Jørgensen, Anne-Katrine
;
Sandager, Sara
- In:
Psychology & marketing
29
(
2012
)
4
,
pp. 187-197
Persistent link: https://www.econbiz.de/10009534095
Saved in:
3
Who buys oddly shaped food and why? : impacts of food shape abnormality and organic labeling on purchase intentions
Loebnitz, Natascha
;
Schuitema, Geertje
;
Grunert, Klaus G.
- In:
Psychology & marketing
32
(
2015
)
4
,
pp. 408-421
Persistent link: https://www.econbiz.de/10010527144
Saved in:
4
Consumer ethics : a review and research agenda
Hassan, Syed Masroor
;
Rahman, Zillur
;
Paul, Justin
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 111-130
Persistent link: https://www.econbiz.de/10012796079
Saved in:
5
Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Saved in:
6
What do we really need? : goals and values, security, and the perception of consumer necessity
Norris, J. Ian
;
Williams, Chloe E.
- In:
Psychology & marketing
33
(
2016
)
2
,
pp. 73-81
Persistent link: https://www.econbiz.de/10011433839
Saved in:
7
How hand proximity impacts consumer responses to a persuasive communication
Coulter, Keith S.
- In:
Psychology & marketing
33
(
2016
)
2
,
pp. 135-149
Persistent link: https://www.econbiz.de/10011433863
Saved in:
8
Do eco-friendly VMD and store reputation increase satisfaction of retail customers?
Shin, Jong-Kuk
;
Park, Min Sook
;
Moon, Min Kyung
- In:
Psychology & marketing
32
(
2015
)
12
,
pp. 1148-1157
Persistent link: https://www.econbiz.de/10011411891
Saved in:
9
Ambivalence, selective exposure, and negativity effect
Yang, Lifeng
;
Unnava, Hanumantha Rao
- In:
Psychology & marketing
33
(
2016
)
5
,
pp. 331-343
Persistent link: https://www.econbiz.de/10011485879
Saved in:
10
Love is blind : how our love for more choice costs time
Rogge, Nicky
- In:
Psychology & marketing
33
(
2016
)
5
,
pp. 358-371
Persistent link: https://www.econbiz.de/10011485881
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