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Ambivalence, selective exposure, and negativity effect
Yang, Lifeng; Unnava, Hanumantha Rao - In: Psychology & marketing 33 (2016) 5, pp. 331-343
Persistent link: https://www.econbiz.de/10011485879
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The effects of rhetorical figures and cognitive load in word-of-mouth communications
Fox, Gavin L.; Rinaldo, Shannon B.; St. Amant, Kirk - In: Psychology & marketing 32 (2015) 10, pp. 1017-1030
Persistent link: https://www.econbiz.de/10011373116
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eWOM on travel agency selection : specialized versus private label
Bigné Alcañiz, J. Enrique; Caplliure, Eva-María; … - In: Psychology & marketing 33 (2016) 12, pp. 1046-1053
Persistent link: https://www.econbiz.de/10011627264
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Online consumption communities : an introduction
Sauer, Nicola E.; Wiertz, Caroline - In: Psychology & marketing 32 (2015) 3, pp. 235-239
Persistent link: https://www.econbiz.de/10010527173
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Tell it like it is : the effects of differing responses to negative online reviews
Esmark Jones, Carol L.; Stevens, Jennifer L.; … - In: Psychology & marketing 35 (2018) 12, pp. 891-901
Persistent link: https://www.econbiz.de/10011970105
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Clothes, condoms, and customer satisfaction : the effect of employee mere presence on customer satisfaction depends on the shopping situation
Otterbring, Tobias; Lu, Chaoren - In: Psychology & marketing 35 (2018) 6, pp. 454-462
Persistent link: https://www.econbiz.de/10011970144
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My username is IN! : The influence of inward vs. outward wandering usernames on judgments of online seller trustworthiness
Silva, Rita R.; Topolinski, Sascha - In: Psychology & marketing 35 (2018) 4, pp. 307-319
Persistent link: https://www.econbiz.de/10011970154
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Will they pitch or will they switch? : Comparing Chinese and American consumers
Krishen, Anjala S.; Hu, Han-Fen - In: Psychology & marketing 35 (2018) 3, pp. 210-219
Persistent link: https://www.econbiz.de/10011970157
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Consumers' intentions to remain loyal to online reputation systems
Wang, Hui-chih; Doong, Her-sen; Foxall, Gordon R. - In: Psychology & marketing 27 (2010) 9, pp. 887-897
Persistent link: https://www.econbiz.de/10008652668
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Evaluating advice : self-presentational biases between high and low self-monitors
Harnish, Richard J.; Bridges, K. Robert; Krajci, Matthew D. - In: Psychology & marketing 29 (2012) 4, pp. 270-278
Persistent link: https://www.econbiz.de/10009534084