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Special issue: Marketing movies
Pritzker, Steven R. (contributor) - 2009
Persistent link: https://www.econbiz.de/10003859356
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Using affect-expectations theory to explain the direction of the impacts of experiential emotions on satisfaction
Aurier, Philippe; Guintcheva, Guergana - In: Psychology & marketing 31 (2014) 10, pp. 900-913
Persistent link: https://www.econbiz.de/10010484312
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Is movie success a judgment device? : when more is not better
Addis, Michela; Holbrook, Morris B. - In: Psychology & marketing 35 (2018) 12, pp. 881-890
Persistent link: https://www.econbiz.de/10011970099
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Consumers' identification and beyond : attraction, reverence, and escapism in the evaluation of films
Addis, Michela; Holbrook, Morris B. - In: Psychology & marketing 27 (2010) 9, pp. 821-845
Persistent link: https://www.econbiz.de/10008652689
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Unveiling videos : consumer-generated ads as qualitative inquiry
Berthon, Pierre R.; Pitt, Leyland F.; DesAutels, Philip - In: Psychology & marketing 28 (2011) 10, pp. 1044-1060
Persistent link: https://www.econbiz.de/10009316143
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In search of the "meta-maven" : an examination of market maven behavior across real-life, web, and virtual world marketing channels
Barnes, Stuart J.; Pressey, Andrew D. - In: Psychology & marketing 29 (2012) 3, pp. 167-185
Persistent link: https://www.econbiz.de/10009510112
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It is different than what I saw online : negative effects of webrooming on purchase intentions
Chung, Sorim; Cho, Cecile K.; Chakravarti, Amitav - In: Psychology & marketing 39 (2022) 1, pp. 131-149
Persistent link: https://www.econbiz.de/10012796080
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Sense and sensibility in personalized e-commerce : how emotions rebalance the purchase intentions of persuaded customers
Pappas, Ilias O.; Kourouthanassis, Panos E.; Giannakos, … - In: Psychology & marketing 34 (2017) 10, pp. 972-986
Persistent link: https://www.econbiz.de/10011759127
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Do touch interface users feel more engaged? : the impact of input device type on online shoppers' engagement, affect, and purchase decisions
Chung, Sorim; Kramer, Thomas; Wong, Elaine M. - In: Psychology & marketing 35 (2018) 11, pp. 795-806
Persistent link: https://www.econbiz.de/10011970113
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My username is IN! : The influence of inward vs. outward wandering usernames on judgments of online seller trustworthiness
Silva, Rita R.; Topolinski, Sascha - In: Psychology & marketing 35 (2018) 4, pp. 307-319
Persistent link: https://www.econbiz.de/10011970154