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The interplay of mood and regulatory focus in influencing altruistic behavior
Baek, Tae Hyun; Reid, Leonard N. - In: Psychology & marketing 30 (2013) 8, pp. 635-646
Persistent link: https://www.econbiz.de/10009786052
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Brand personification through the use of spokespeople : an exploratory study of ordinary employees, CEOs, and celebrities featured in advertising
Fleck, Nathalie; Michel, Géraldine; Zeitoun, Valérie - In: Psychology & marketing 31 (2014) 1, pp. 84-92
Persistent link: https://www.econbiz.de/10010251699
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The effects of psychobiological motivational traits on memory of in-game advertising messages
Sparks, Johnny V.; Chung, Sungwon - In: Psychology & marketing 33 (2016) 1, pp. 60-68
Persistent link: https://www.econbiz.de/10011433833
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Communicating a key benefit claim creatively and effectively through five conveyor properties
Althuizen, Niek - In: Psychology & marketing 34 (2017) 1, pp. 5-18
Persistent link: https://www.econbiz.de/10011637190
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Message reframing in advertising
Neudecker, Niels; Esch, Franz-Rudolf; Schaefers, Tobias; … - In: Psychology & marketing 31 (2014) 11, pp. 946-957
Persistent link: https://www.econbiz.de/10010460839
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Catch and shoot : the influence of advergame mechanics on preference formation
Kuo, Andrew; Hamilton Rice, Dan - In: Psychology & marketing 32 (2015) 2, pp. 162-172
Persistent link: https://www.econbiz.de/10010527179
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Understanding how goal-striving, goal orientation, and shame influence self-perceptions after exposure to models in advertising
Pounders, Kathrynn; Rice, Dan Hamilton; Mabry-Flynn, Amanda - In: Psychology & marketing 34 (2017) 5, pp. 538-555
Persistent link: https://www.econbiz.de/10011685042
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Viral video ads : emotional triggers and social media virality
Nikolinakou, Angeliki; King, Karen Whitehill - In: Psychology & marketing 35 (2018) 10, pp. 715-726
Persistent link: https://www.econbiz.de/10011970116
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Perceived informative intention in advertising and its attenuating effect on persuasion attribution among children
Tarabashkina, Liudmila; Quester, Pascale; Tarabashkina, Olga - In: Psychology & marketing 35 (2018) 10, pp. 778-789
Persistent link: https://www.econbiz.de/10011970118
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How well will this brand work? : the ironic impact of advertising disclosure of body-image retouching on brand attitudes
Semaan, Rania W.; Kocher, Bruno; Gould, Stephen J. - In: Psychology & marketing 35 (2018) 10, pp. 766-777
Persistent link: https://www.econbiz.de/10011970119