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Value-based segmentation of luxury consumption behavior
Wiedmann, Klaus-Peter; Hennigs, Nadine; Siebels, Astrid - In: Psychology & marketing 26 (2009) 7, pp. 625-651
Persistent link: https://www.econbiz.de/10003874129
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What is the value of luxury? : a cross-cultural consumer perspective
Hennigs, Nadine; Wiedmann, Klaus-Peter; Klarmann, Christiane - In: Psychology & marketing 29 (2012) 12, pp. 1018-1034
Persistent link: https://www.econbiz.de/10009691188
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The vigor of a disregarded ally in sponsorship : brand image transfer effects arising from a cosponsor
Gross, Philip; Wiedmann, Klaus-Peter - In: Psychology & marketing 32 (2015) 11, pp. 1079-1097
Persistent link: https://www.econbiz.de/10011389115
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The sensory perception item set (SPI) : an exploratory effort to develop a holistic scale for sensory marketing
Haase, Janina; Wiedmann, Klaus-Peter - In: Psychology & marketing 35 (2018) 10, pp. 727-739
Persistent link: https://www.econbiz.de/10011970121
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When pain is pleasure : identifying consumer psychopaths
Karampournioti, Evmorfia; Hennigs, Nadine; Wiedmann, … - In: Psychology & marketing 35 (2018) 4, pp. 268-282
Persistent link: https://www.econbiz.de/10011970150
Cover Image
Value-based segmentation of luxury consumption behavior
Wiedmann, Klaus-Peter; Hennigs, Nadine; Siebels, Astrid - In: Psychology & marketing 26 (2009) 7, pp. 625-651
Persistent link: https://www.econbiz.de/10008264327