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Beziehungsmarketing
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Psychology & marketing
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1,483
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648
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Industrial marketing management : the international journal for industrial and high-tech firms
426
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International journal of contemporary hospitality management
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Journal of travel and tourism marketing
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The journal of product & brand management
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Tourism management : research, policies, practice
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Asia Pacific journal of marketing and logistics
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105
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essentials
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95
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92
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
87
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
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ECONIS (ZBW)
100
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1
Exploring how video digital storytelling builds relationship experiences
Pera, Rebecca
;
Viglia, Giampaolo
- In:
Psychology & marketing
33
(
2016
)
12
,
pp. 1142-1150
Persistent link: https://www.econbiz.de/10011627307
Saved in:
2
An extended search for generic consumer-brand relationships
Fritz, Wolfgang
;
Lorenz, Bettina
;
Kempe, Michael
- In:
Psychology & marketing
31
(
2014
)
11
,
pp. 976-991
Persistent link: https://www.econbiz.de/10010460835
Saved in:
3
The impact of service scripts on customer citizenship behavior and the moderating role of employee customer orientation
Nguyen, Helena
;
Groth, Markus
;
Walsh, Gianfranco
; …
- In:
Psychology & marketing
31
(
2014
)
12
,
pp. 1096-1109
Persistent link: https://www.econbiz.de/10010465120
Saved in:
4
Consumer-brand relationships : a contrast of nostalgic and non-nostalgic brands
Kessous, Aurélie
;
Roux, Elyette
;
Chandon, Jean-Louis
- In:
Psychology & marketing
32
(
2015
)
2
,
pp. 187-202
Persistent link: https://www.econbiz.de/10010527177
Saved in:
5
Exploring the customer's intention to switch firms : the role of customer-related antecedents
Revilla Camacho, Maria Angeles
;
Vega Vázquez, Manuela
; …
- In:
Psychology & marketing
34
(
2017
)
11
,
pp. 1039-1049
Persistent link: https://www.econbiz.de/10011770811
Saved in:
6
Customer benefits and value creation in streaming services marketing : a managerial cognitive capability approach
Chen, Yi-Min
;
Liu, Hsin-Hsien
;
Chiu, Yu-Chun
- In:
Psychology & marketing
34
(
2017
)
12
,
pp. 1101-1108
Persistent link: https://www.econbiz.de/10011788985
Saved in:
7
How the young adult consumer segment responds to trusty and committed marketing relationship
Ndubisi, Nelson Oly
;
Nataraajan, Rajan
- In:
Psychology & marketing
35
(
2018
)
12
,
pp. 923-935
Persistent link: https://www.econbiz.de/10011970101
Saved in:
8
Is cash always king? : bundling product-cause fit and product type in cause-related marketing
Chang, Chun-Tuan
;
Chen, Pei-Chi
;
Chu, Xing-Yu
;
Kung, …
- In:
Psychology & marketing
35
(
2018
)
12
,
pp. 990-1009
Persistent link: https://www.econbiz.de/10011970106
Saved in:
9
Examining customer-created guilt in a service context
Pounders, Kathrynn R.
;
Moulard, Julie Guidry
;
Babin, …
- In:
Psychology & marketing
35
(
2018
)
11
,
pp. 830-844
Persistent link: https://www.econbiz.de/10011970112
Saved in:
10
Boasting and aspiring, as status-reinforcing mechanisms in status-based loyalty programs
Sajtos, Laszlo
;
Yit Sean Chong
- In:
Psychology & marketing
35
(
2018
)
9
,
pp. 640-651
Persistent link: https://www.econbiz.de/10011970126
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