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Beziehungsmarketing
100
Relationship marketing
100
Consumer behaviour
76
Konsumentenverhalten
76
Customer satisfaction
31
Kundenzufriedenheit
31
Brand management
26
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1
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Psychology & marketing
SpringerLink / Bücher
1,522
Journal of business research : JBR
683
Journal of retailing and consumer services
599
Industrial marketing management : the international journal for industrial and high-tech firms
461
Gabler Edition Wissenschaft
364
Springer eBook Collection / Business and Economics
343
Springer eBook Collection
338
International journal of hospitality management
293
Research
246
The journal of services marketing
228
Europäische Hochschulschriften / 5
225
The journal of business & industrial marketing
205
The service industries journal
203
Lehrbuch
187
Journal of strategic marketing
173
Journal of the Academy of Marketing Science
172
International journal of electronic customer relationship management : IJECRM
145
Journal of marketing
136
International journal of contemporary hospitality management
127
Journal of travel and tourism marketing
124
Journal of service research : JSR
121
Journal of hospitality marketing & management
118
The journal of product & brand management
114
Tourism management : research, policies, practice
113
The journal of brand management : an international journal
111
Journal of service management
110
Asia Pacific journal of marketing and logistics
109
essentials
108
Cogent business & management
105
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
105
Journal of retailing
105
European journal of marketing : EJM
102
Gabler Research
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Marketing intelligence & planning
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Hamburger Schriften zur Marketingforschung
98
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
98
Journal of marketing management : MM
94
Die Bank
93
Services marketing quarterly
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ECONIS (ZBW)
104
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1
Understanding luxury disposition
Lee, Miah
;
Ko, Eunju
;
Lee, Seulgi
;
Kim, Kyulim
- In:
Psychology & marketing
32
(
2015
)
4
,
pp. 467-480
Persistent link: https://www.econbiz.de/10010527135
Saved in:
2
Make it your own : how process valence and self-construal affect evaluation of self-made products
Atakan, Sukriye Sinem
;
Bagozzi, Richard P.
;
Yoon, Carolyn
- In:
Psychology & marketing
31
(
2014
)
6
,
pp. 451-468
Persistent link: https://www.econbiz.de/10010362498
Saved in:
3
Revealing the essence of value-in-being : a Heideggerian paradigm of value co-creation
Al-Imamy, Saifeddin
;
Chylinski, Mathew
;
Deans, Kenneth R.
; …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 5-15
Persistent link: https://www.econbiz.de/10014467460
Saved in:
4
Analyzing user sentiment in social media : implications for online marketing strategy
Micu, Adrian
;
Micu, Angela Eliza
;
Geru, Marius
; …
- In:
Psychology & marketing
34
(
2017
)
12
,
pp. 1094-1100
Persistent link: https://www.econbiz.de/10011788866
Saved in:
5
Exploring how video digital storytelling builds relationship experiences
Pera, Rebecca
;
Viglia, Giampaolo
- In:
Psychology & marketing
33
(
2016
)
12
,
pp. 1142-1150
Persistent link: https://www.econbiz.de/10011627307
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6
An extended search for generic consumer-brand relationships
Fritz, Wolfgang
;
Lorenz, Bettina
;
Kempe, Michael
- In:
Psychology & marketing
31
(
2014
)
11
,
pp. 976-991
Persistent link: https://www.econbiz.de/10010460835
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7
The impact of service scripts on customer citizenship behavior and the moderating role of employee customer orientation
Nguyen, Helena
;
Groth, Markus
;
Walsh, Gianfranco
; …
- In:
Psychology & marketing
31
(
2014
)
12
,
pp. 1096-1109
Persistent link: https://www.econbiz.de/10010465120
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8
Consumer-brand relationships : a contrast of nostalgic and non-nostalgic brands
Kessous, Aurélie
;
Roux, Elyette
;
Chandon, Jean-Louis
- In:
Psychology & marketing
32
(
2015
)
2
,
pp. 187-202
Persistent link: https://www.econbiz.de/10010527177
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9
Exploring the customer's intention to switch firms : the role of customer-related antecedents
Revilla Camacho, Maria Angeles
;
Vega Vázquez, Manuela
; …
- In:
Psychology & marketing
34
(
2017
)
11
,
pp. 1039-1049
Persistent link: https://www.econbiz.de/10011770811
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10
Customer benefits and value creation in streaming services marketing : a managerial cognitive capability approach
Chen, Yi-Min
;
Liu, Hsin-Hsien
;
Chiu, Yu-Chun
- In:
Psychology & marketing
34
(
2017
)
12
,
pp. 1101-1108
Persistent link: https://www.econbiz.de/10011788985
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