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An empirical investigation of consumers' procurement of pharmaceutical products via online retail channels
Rajamma, Rajasree K.; Pelton, Lou E. - In: Psychology & marketing 26 (2009) 10, pp. 865-887
Persistent link: https://www.econbiz.de/10003896792
Cover Image
An empirical investigation of consumers' procurement of pharmaceutical products via online retail channels
Rajamma, Rajasree K.; Pelton, Lou E. - In: Psychology & marketing 26 (2009) 10, pp. 865-887
Persistent link: https://www.econbiz.de/10008307112
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Has reality television come of age as a promotional platform? : modeling the endorsement effectiveness of celebreality and reality stars
Tran, Gina A.; Strutton, David - In: Psychology & marketing 31 (2014) 4, pp. 294-305
Persistent link: https://www.econbiz.de/10010347719