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Congruence between Spokesperson and Product Type: A Matchup Hypothesis Perspective
Kamins, Michael A.
;
Gupta, Kamal
- In:
Psychology & marketing
11
(
1994
)
6
,
pp. 569-586
Persistent link: https://www.econbiz.de/10007010075
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Through the looking glass : the factors that influence consumer trust and distrust in brands
Mal, Carmen Iuliana
;
Davies, Gary
;
Diers-Lawson, Audra
- In:
Psychology & marketing
35
(
2018
)
12
,
pp. 936-947
Persistent link: https://www.econbiz.de/10011970104
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