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Consumer behaviour
657
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657
Brand image
101
Markenimage
101
Brand management
89
Markenführung
89
Beziehungsmarketing
76
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62
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Woodside, Arch G.
10
Yi, Youjae
9
Chan, Eugene Y.
5
Hollebeek, Linda D.
5
Lim, Weng Marc
5
Spence, Charles
5
Bagozzi, Richard P.
4
Bigné Alcañiz, J. Enrique
4
Das, Gopal
4
Grewal, Dhruv
4
Herrmann, Andreas
4
Kim, Jungkeun
4
Park, Jooyoung
4
Pitt, Leyland F.
4
Rauschnabel, Philipp A.
4
Sauer, Nicola E.
4
Sprott, David E.
4
Sung, Yongjun
4
Tal, Aner
4
Thomas, Veronica L.
4
Addis, Michela
3
Albrecht, Carmen-Maria
3
Amar, Moty
3
Arnold, Mark J.
3
Bauer, Brittney C.
3
Bodur, H. Onur
3
Darley, William K.
3
De Angelis, Matteo
3
DelVecchio, Devon
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Eisend, Martin
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3
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3
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3
Gvili, Yaniv
3
Hinsch, Christian
3
Hüttl-Maack, Verena
3
Jiang, Yushi
3
Jiang, Yuwei
3
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Psychology & marketing
Journal of business research : JBR
2,834
Journal of retailing and consumer services
1,984
Technological forecasting & social change : an international journal
1,500
Research policy : policy, management and economic studies of science, technology and innovation
1,302
NBER working paper series
1,267
Working paper / National Bureau of Economic Research, Inc.
1,071
NBER Working Paper
999
SpringerLink / Bücher
929
International journal of hospitality management
838
International journal of consumer studies
767
Management science : journal of the Institute for Operations Research and the Management Sciences
716
Technovation : the international journal of technological innovation, entrepreneurship and technology management
616
Technology analysis & strategic management
615
Journal of consumer research : JCR ; an interdisciplinary bimonthly
586
International journal of innovation management
557
Discussion paper / Centre for Economic Policy Research
548
Industrial marketing management : the international journal for industrial and high-tech firms
519
European journal of operational research : EJOR
493
International journal of production economics
469
International journal of industrial organization
452
Economics of innovation and new technology
441
CESifo working papers
440
Economics letters
437
Discussion paper
435
The journal of product & brand management
426
Asia Pacific journal of marketing and logistics
409
Journal of open innovation : technology, market, and complexity
403
MPRA Paper
402
International journal of technology management : IJTM
401
Cogent business & management
397
European journal of marketing : EJM
397
Springer eBook Collection
397
Journal of marketing research : JMR
389
Journal of revenue and pricing management
381
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
369
Working paper
368
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
363
Industry and innovation
362
The journal of brand management : an international journal
362
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ECONIS (ZBW)
670
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1
When consumers penalize not so green products
Lee, Jeonggyu
;
Bhatt, Siddharth
;
Suri, Rajneesh
- In:
Psychology & marketing
35
(
2018
)
1
,
pp. 36-46
Persistent link: https://www.econbiz.de/10011970170
Saved in:
2
Getting a feel for price affect : a conceptual framework and empirical investigation of consumers' emotional responses to price information
Peine, Klaus
;
Heitmann, Mark
;
Herrmann, Andreas
- In:
Psychology & marketing
26
(
2009
)
1
,
pp. 39-66
Persistent link: https://www.econbiz.de/10003812196
Saved in:
3
Consumer responses to the depth and minimum claimed savings of “Scratch and Save (SAS)” promotions
Choi, Sungchul
;
Stanyer, Mike
;
Kim, Moontae
- In:
Psychology & marketing
27
(
2010
)
8
,
pp. 766-779
Persistent link: https://www.econbiz.de/10003997660
Saved in:
4
Does classical music relieve math anxiety? : role of tempo on price computation avoidance
Feng, Shanfei
;
Suri, Rajneesh
;
Bellan, Monique
- In:
Psychology & marketing
31
(
2014
)
7
,
pp. 489-499
Persistent link: https://www.econbiz.de/10010382590
Saved in:
5
Design for synergy with brand or price information
Chitturi, Ravindra
;
Chitturi, Pallavi
;
Raghavarao, Damaraju
- In:
Psychology & marketing
27
(
2010
)
7
,
pp. 679-697
Persistent link: https://www.econbiz.de/10003990414
Saved in:
6
When do amount-off discounts result in more positive consumer responses? : meta-analytic evidence
Yuan, Qin
;
Li, Jiang
;
Jiang, Yushi
;
Liu, Chun
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 46-58
Persistent link: https://www.econbiz.de/10012796059
Saved in:
7
Influence of satiation on consumer behavior in hospitality
Becerril-Castrillejo, Ismael
;
Muñoz-Gallego, Pablo Antonio
- In:
Psychology & marketing
39
(
2022
)
4
,
pp. 667-682
Persistent link: https://www.econbiz.de/10013165423
Saved in:
8
The effect of product touch information and sale proneness on consumers' responses to price discounts
Yazdanparast, Atefeh
;
Kukar-Kinney, Monika
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 146-168
Persistent link: https://www.econbiz.de/10013465217
Saved in:
9
Location, location, location : when and how low price locations improve consumer price perceptions
Barone, Michael J.
;
Coulter, Keith S.
;
Kulow, Katina
; …
- In:
Psychology & marketing
39
(
2022
)
6
,
pp. 1190-1203
Persistent link: https://www.econbiz.de/10013280076
Saved in:
10
Corporate social responsibility and perceived fairness of price increases
Sipilä, Jenni
;
Alavi, Sascha
;
Schons, Laura Marie
; …
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1370-1384
Persistent link: https://www.econbiz.de/10013280104
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