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NFT luxury brand marketing in the metaverse : leveraging blockchain-certified NFTs to drive consumer behavior
Sung, Eunyoung; Kwon, Ohbyung; Sohn, Kwonsang - In: Psychology & marketing 40 (2023) 11, pp. 2306-2325
Persistent link: https://www.econbiz.de/10014432401
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Do they shop to stand out or fit in? : The luxury fashion purchase intentions of young adults
Eastman, Jacqueline Kilsheimer; Iyer, Rajesh; Shepherd, … - In: Psychology & marketing 35 (2018) 3, pp. 220-236
Persistent link: https://www.econbiz.de/10011970159
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The commodification of self-esteem : branding and British teenagers
Isaksen, Katja Jezkova; Roper, Stuart - In: Psychology & marketing 29 (2012) 3, pp. 117-135
Persistent link: https://www.econbiz.de/10009510137
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Consumer-generated representations : Muslim women recreating western luxury fashion brand meaning through consumption
Al-Mutawa, Fajer Saleh - In: Psychology & marketing 30 (2013) 3, pp. 236-246
Persistent link: https://www.econbiz.de/10009728504
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The impact of branding on low-income adolescents : a vicious cycle?
Isaksen, Katja Jezkova; Roper, Stuart - In: Psychology & marketing 25 (2008) 11, pp. 1063-1087
Persistent link: https://www.econbiz.de/10003774632
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Clothing style, music, and media influences on adolescents' brand consumption behavior
Badaoui, Khafid; Lebrun, Anne-Marie; Bouchet, Patrick - In: Psychology & marketing 29 (2012) 8, pp. 568-582
Persistent link: https://www.econbiz.de/10009575076
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Adolescents' perceived brand deprivation stress and its implications for corporate and consumer well-being
Albrecht, Carmen-Maria; Sauer, Nicola E.; Sprott, David E. - In: Psychology & marketing 34 (2017) 8, pp. 807-822
Persistent link: https://www.econbiz.de/10011738100
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Value-driven Internet shopping : the mental accounting theory perspective
Gupta, Sumeet; Kim, Hee-woong - In: Psychology & marketing 27 (2010) 1, pp. 13-35
Persistent link: https://www.econbiz.de/10003952171
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When do amount-off discounts result in more positive consumer responses? : meta-analytic evidence
Yuan, Qin; Li, Jiang; Jiang, Yushi; Liu, Chun - In: Psychology & marketing 39 (2022) 1, pp. 46-58
Persistent link: https://www.econbiz.de/10012796059
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The effect of product touch information and sale proneness on consumers' responses to price discounts
Yazdanparast, Atefeh; Kukar-Kinney, Monika - In: Psychology & marketing 40 (2023) 1, pp. 146-168
Persistent link: https://www.econbiz.de/10013465217