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"I won't leave you although you disappoint me" : the interplay between satisfaction, investment, and alternatives in determining consumer-brand relationship commitment
Sung, Yongjun; Choi, Sejung Marina - In: Psychology & marketing 27 (2010) 11, pp. 1050-1073
Persistent link: https://www.econbiz.de/10008698325
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Effects of brand personality on brand trust and brand affect
Sung, Yongjun; Kim, Jooyoung - In: Psychology & marketing 27 (2010) 7, pp. 639-661
Persistent link: https://www.econbiz.de/10003990412
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Dimensions of luxury brand personality : scale development and validation
Sung, Yongjun; Choi, Sejung Marina; Ahn, Hongmin; Song, … - In: Psychology & marketing 32 (2015) 1, pp. 121-132
Persistent link: https://www.econbiz.de/10011287614
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Brand-situation congruity : the roles of self-construal and brand commitment
Sung, Yongjun; Choi, Sejung Marina; Tinkham, Spencer F. - In: Psychology & marketing 29 (2012) 12, pp. 941-955
Persistent link: https://www.econbiz.de/10009691213
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Gucci versus Old Navy : interplay of brand personality and regulatory focus in advertising persuasion
Kim, Dong Hoo; Sung, Yongjun - In: Psychology & marketing 30 (2013) 12, pp. 1076-1087
Persistent link: https://www.econbiz.de/10010232495
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Nothing can tear us apart : the effect of brand identity fusion in consumer-brand relationships
Lin, Jhih-Syuan; Sung, Yongjun - In: Psychology & marketing 31 (2014) 1, pp. 54-69
Persistent link: https://www.econbiz.de/10010251722
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Effects of brand personality on brand trust and brand affect
Sung, Yongjun; Kim, Jooyoung - In: Psychology & marketing 27 (2010) 7, pp. 639-662
Persistent link: https://www.econbiz.de/10008430835
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Brand‐Situation Congruity: The Roles of Self‐Construal and Brand Commitment
Sung, Yongjun; Choi, Sejung Marina; Tinkham, Spencer F. - In: Psychology & marketing 29 (2012) 12, pp. 941-956
Persistent link: https://www.econbiz.de/10010042252