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Does (customer data) size matter? : generating valuable customer insights with less customer relationship risk
Plangger, Kirk; Marder, Ben; Montecchi, Matteo; Watson, … - In: Psychology & marketing 40 (2023) 10, pp. 2016-2028
Persistent link: https://www.econbiz.de/10014338467
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Face and emotion recognition on commercial property under EU data protection law
Lewinski, Peter; Trzaskowski, Jan; Luzak, Joasia - In: Psychology & marketing 33 (2016) 9, pp. 729-746
Persistent link: https://www.econbiz.de/10011560125
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Reinforcing lessons for business from the marketing revolution in U.S. presidential politics : a strategic triad
Newman, Bruce I. - In: Psychology & marketing 33 (2016) 10, pp. 781-795
Persistent link: https://www.econbiz.de/10011595460
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AI in marketing, consumer research and psychology : a systematic literature review and research agenda
Mariani, Marcello M.; Perez-Vega, Rodrigo; Wirtz, Jochen - In: Psychology & marketing 39 (2022) 4, pp. 755-776
Persistent link: https://www.econbiz.de/10013165434
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Franchising in Europe : exploring the case of Spain with self-organizing time maps
Calderon-Monge, Esther; Pastor-Sanz, Iván; Ribeiro … - In: Psychology & marketing 33 (2016) 7, pp. 559-572
Persistent link: https://www.econbiz.de/10011508453
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Social media in marketing research : theoretical bases, methodological aspects, and thematic focus
Li, Fangfang; Larimo, Jorma; Leonidou, Leonidas C. - In: Psychology & marketing 40 (2023) 1, pp. 124-145
Persistent link: https://www.econbiz.de/10013465216
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Exploring how video digital storytelling builds relationship experiences
Pera, Rebecca; Viglia, Giampaolo - In: Psychology & marketing 33 (2016) 12, pp. 1142-1150
Persistent link: https://www.econbiz.de/10011627307
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An extended search for generic consumer-brand relationships
Fritz, Wolfgang; Lorenz, Bettina; Kempe, Michael - In: Psychology & marketing 31 (2014) 11, pp. 976-991
Persistent link: https://www.econbiz.de/10010460835
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The impact of service scripts on customer citizenship behavior and the moderating role of employee customer orientation
Nguyen, Helena; Groth, Markus; Walsh, Gianfranco; … - In: Psychology & marketing 31 (2014) 12, pp. 1096-1109
Persistent link: https://www.econbiz.de/10010465120
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Consumer-brand relationships : a contrast of nostalgic and non-nostalgic brands
Kessous, Aurélie; Roux, Elyette; Chandon, Jean-Louis - In: Psychology & marketing 32 (2015) 2, pp. 187-202
Persistent link: https://www.econbiz.de/10010527177