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Consumer myths and the gay men and women who believe them : a qualitative look at movements and markets
Gudelunas, David - In: Psychology & marketing 28 (2011) 1, pp. 53-68
Persistent link: https://www.econbiz.de/10008856896
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Leveraging sponsorships on the Internet : activation, congruence, and articulation
Weeks, Clinton S.; Cornwell, T. Bettina; Drennan, Judy C. - In: Psychology & marketing 25 (2008) 7, pp. 637-654
Persistent link: https://www.econbiz.de/10003748350
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Interference effects in competitive sponsorship clutter
Boeuf, Benjamin; Carrillat, François A.; Astous, Alain d' - In: Psychology & marketing 35 (2018) 12, pp. 968-979
Persistent link: https://www.econbiz.de/10011970102
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How well will this brand work? : the ironic impact of advertising disclosure of body-image retouching on brand attitudes
Semaan, Rania W.; Kocher, Bruno; Gould, Stephen J. - In: Psychology & marketing 35 (2018) 10, pp. 766-777
Persistent link: https://www.econbiz.de/10011970119
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Form and substance : visual content in CSR reports and investors' perceptions
Invernizzi, Anna Chiara; Bellucci, Marco; Acuti, Diletta; … - In: Psychology & marketing 39 (2022) 5, pp. 974-989
Persistent link: https://www.econbiz.de/10013186899
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Consumers' moral licensing of firms' CSR transgressions
Kliamenakis, Argiro; Grohmann, Bianca; Bodur, H. Onur - In: Psychology & marketing 40 (2023) 4, pp. 643-655
Persistent link: https://www.econbiz.de/10014290788
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Fluency and the perceived ethicality of corporate social (ir)responsibility
Grolleau, Gilles; Mzoughi, Naoufel; Wright, Scott - In: Psychology & marketing 40 (2023) 5, pp. 954-969
Persistent link: https://www.econbiz.de/10014290872
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A dual-sequence framework for B2C relationship formation : moderating effects of employee communication style in online group chat
Dabholkar, Pratibha A.; Dolen, Willemijn M. van; … - In: Psychology & marketing 26 (2009) 2, pp. 145-174
Persistent link: https://www.econbiz.de/10003812264
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Avatars as information : perception of consumers based on their avatars in virtual worlds
Bélisle, Jean-François; Bodur, H. Onur - In: Psychology & marketing 27 (2010) 8, pp. 741-765
Persistent link: https://www.econbiz.de/10003997655
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Brand community : drivers and outcomes
Sauer, Nicola E. - In: Psychology & marketing 27 (2010) 4, pp. 347-368
Persistent link: https://www.econbiz.de/10003963755