Leveraging sponsorships on the Internet : activation, congruence, and articulation
Year of publication: |
2008
|
---|---|
Authors: | Weeks, Clinton S. ; Cornwell, T. Bettina ; Drennan, Judy C. |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 25.2008, 7, p. 637-654
|
Subject: | Sponsoring | Sponsorship | Öffentlichkeitsarbeit | Public relations | Website | Werbeplanung | Advertising planning | Online-Marketing | Internet marketing |
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