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The effects of psychobiological motivational traits on memory of in-game advertising messages
Sparks, Johnny V.; Chung, Sungwon - In: Psychology & marketing 33 (2016) 1, pp. 60-68
Persistent link: https://www.econbiz.de/10011433833
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Communicating a key benefit claim creatively and effectively through five conveyor properties
Althuizen, Niek - In: Psychology & marketing 34 (2017) 1, pp. 5-18
Persistent link: https://www.econbiz.de/10011637190
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Message reframing in advertising
Neudecker, Niels; Esch, Franz-Rudolf; Schaefers, Tobias; … - In: Psychology & marketing 31 (2014) 11, pp. 946-957
Persistent link: https://www.econbiz.de/10010460839
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Catch and shoot : the influence of advergame mechanics on preference formation
Kuo, Andrew; Hamilton Rice, Dan - In: Psychology & marketing 32 (2015) 2, pp. 162-172
Persistent link: https://www.econbiz.de/10010527179
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Understanding how goal-striving, goal orientation, and shame influence self-perceptions after exposure to models in advertising
Pounders, Kathrynn; Rice, Dan Hamilton; Mabry-Flynn, Amanda - In: Psychology & marketing 34 (2017) 5, pp. 538-555
Persistent link: https://www.econbiz.de/10011685042
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Viral video ads : emotional triggers and social media virality
Nikolinakou, Angeliki; King, Karen Whitehill - In: Psychology & marketing 35 (2018) 10, pp. 715-726
Persistent link: https://www.econbiz.de/10011970116
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Perceived informative intention in advertising and its attenuating effect on persuasion attribution among children
Tarabashkina, Liudmila; Quester, Pascale; Tarabashkina, Olga - In: Psychology & marketing 35 (2018) 10, pp. 778-789
Persistent link: https://www.econbiz.de/10011970118
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How well will this brand work? : the ironic impact of advertising disclosure of body-image retouching on brand attitudes
Semaan, Rania W.; Kocher, Bruno; Gould, Stephen J. - In: Psychology & marketing 35 (2018) 10, pp. 766-777
Persistent link: https://www.econbiz.de/10011970119
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Advertising archetypes' impact on physician engagement and behavior in the context of healthcare products
Woodside, Arch G.; Persing, Adam; Ward, Brendan; … - In: Psychology & marketing 35 (2018) 7, pp. 533-541
Persistent link: https://www.econbiz.de/10011970138
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Effects of functional green advertising on self and others
Mo, Ziying; Liu, Matthew Tingchi; Liu, Yongdan - In: Psychology & marketing 35 (2018) 5, pp. 368-382
Persistent link: https://www.econbiz.de/10011970147