Narrow search
Showing 1 - 10 of 139
Cover Image
The colorful company : effects of brand logo colorfulness on consumer judgments
Song, Jiaqi; Xu, Fei; Jiang, Yuwei - In: Psychology & marketing 39 (2022) 8, pp. 1610-1620
Persistent link: https://www.econbiz.de/10013280176
Cover Image
Memory effects of different relational links between brands and sponsored events
Wolfsteiner, Elisabeth; Grohs, Reinhard; Wagner, Udo - In: Psychology & marketing 32 (2015) 10, pp. 1031-1048
Persistent link: https://www.econbiz.de/10011373114
Cover Image
Influence of the virtual brand community in sports sponsorship
Dos Santos, Manuel Alsono; Calabuig Moreno, Ferran; … - In: Psychology & marketing 33 (2016) 12, pp. 1091-1097
Persistent link: https://www.econbiz.de/10011627279
Cover Image
What did you do to my brand? : the moderating effect of brand nostalgia on consumer reponses to changes in a brand
Shields, Alison B.; Johnson, Jennifer Wiggins - In: Psychology & marketing 33 (2016) 9, pp. 713-728
Persistent link: https://www.econbiz.de/10011560123
Cover Image
Investigating the pleasures of sin : the contingent role of arousal-seeking disposition in consumers' evaluations of vice and virtue product offerings
Verma, Swati; Guha, Abhijit; Biswas, Abhijit - In: Psychology & marketing 33 (2016) 8, pp. 620-628
Persistent link: https://www.econbiz.de/10011534721
Cover Image
On the role of brand stereotypes in shaping consumer response toward brands : an empirical examination of direct and mediating effects of warmth and competence
Ivens, Bjoern S.; Leischnig, Alexander; Muller, Brigitte; … - In: Psychology & marketing 32 (2015) 8, pp. 808-820
Persistent link: https://www.econbiz.de/10011307825
Cover Image
Cross-modal interactions between color and texture of food
Chylinski, Mathew; Northey, Gavin; Ngo, Liem Viet - In: Psychology & marketing 32 (2015) 9, pp. 950-966
Persistent link: https://www.econbiz.de/10011340189
Cover Image
Competence enhancement and anticipated emotion as motivational drivers of brand attachment
Proksch, Michael; Orth, Ulrich R.; Cornwell, T. Bettina - In: Psychology & marketing 32 (2015) 9, pp. 934-949
Persistent link: https://www.econbiz.de/10011340190
Cover Image
Dimensions of luxury brand personality : scale development and validation
Sung, Yongjun; Choi, Sejung Marina; Ahn, Hongmin; Song, … - In: Psychology & marketing 32 (2015) 1, pp. 121-132
Persistent link: https://www.econbiz.de/10011287614
Cover Image
Validation of a fashion brand image scale capturing cognitive, sensory, and affective associations : testing its role in an extended brand equity model
Cho, Eunjoo; Fiore, Ann Marie; Russell, Daniel W. - In: Psychology & marketing 32 (2015) 1, pp. 28-48
Persistent link: https://www.econbiz.de/10011287648