Narrow search
Showing 61 - 70 of 139
Cover Image
"Made in country" versus "Made in county" : effects of local manufacturing origins on price perceptions
Suri, Rajneesh; Thakor, Mrugank V. - In: Psychology & marketing 30 (2013) 2, pp. 121-132
Persistent link: https://www.econbiz.de/10009716195
Cover Image
Drivers of brand extension success : what really matters for luxury brands
Albrecht, Carmen-Maria; Backhaus, Christof; Gurzki, Hannes - In: Psychology & marketing 30 (2013) 8, pp. 647-659
Persistent link: https://www.econbiz.de/10009786050
Cover Image
How visual brand identity shapes consumer response
Phillips, Barbara J.; McQuarrie, Edward F.; Griffin, W. … - In: Psychology & marketing 31 (2014) 3, pp. 225-236
Persistent link: https://www.econbiz.de/10010341740
Cover Image
Investigating gender-schema congruity effects on consumers' evaluation of anthropomorphized products
Hende, Ellis van den; Mugge, Ruth - In: Psychology & marketing 31 (2014) 4, pp. 264-277
Persistent link: https://www.econbiz.de/10010347721
Cover Image
Gucci versus Old Navy : interplay of brand personality and regulatory focus in advertising persuasion
Kim, Dong Hoo; Sung, Yongjun - In: Psychology & marketing 30 (2013) 12, pp. 1076-1087
Persistent link: https://www.econbiz.de/10010232495
Cover Image
She was fine when she left here : polysemy, patriarchy, and personification in brand Titanic's birthplace
Brown, Stephen - In: Psychology & marketing 31 (2014) 1, pp. 93-102
Persistent link: https://www.econbiz.de/10010251697
Cover Image
Brand personification through the use of spokespeople : an exploratory study of ordinary employees, CEOs, and celebrities featured in advertising
Fleck, Nathalie; Michel, Géraldine; Zeitoun, Valérie - In: Psychology & marketing 31 (2014) 1, pp. 84-92
Persistent link: https://www.econbiz.de/10010251699
Cover Image
Cultural factors that impact brand personification strategy effectiveness
Aguirre-Rodriguez, Alexandra - In: Psychology & marketing 31 (2014) 1, pp. 70-83
Persistent link: https://www.econbiz.de/10010251702
Cover Image
Nothing can tear us apart : the effect of brand identity fusion in consumer-brand relationships
Lin, Jhih-Syuan; Sung, Yongjun - In: Psychology & marketing 31 (2014) 1, pp. 54-69
Persistent link: https://www.econbiz.de/10010251722
Cover Image
A name you can trust? : personification effects are influenced by beliefs about company values
Eskine, Kendall J.; Locander, William H. - In: Psychology & marketing 31 (2014) 1, pp. 48-53
Persistent link: https://www.econbiz.de/10010251723