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The potential implications of Web-based marketing communications for consumers' implicit and explicit brand attitudes : a call for research
Madhavaram, Sreedhar
;
Appan, Radha
- In:
Psychology & marketing
27
(
2010
)
2
,
pp. 186-202
Persistent link: https://www.econbiz.de/10003945276
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The relationship between trusting beliefs and Web site loyalty: The moderating role of consumer motives and flow
Madhavaram, Sreedhar
;
Appan, Radha
- In:
Psychology & marketing
27
(
2010
)
2
,
pp. 166-186
Persistent link: https://www.econbiz.de/10008353200
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