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Consumer behaviour
110
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110
Beziehungsmarketing
100
Relationship marketing
100
Marketing management
38
Marketingmanagement
38
Customer satisfaction
32
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Ndubisi, Nelson Oly
6
Rauschnabel, Philipp A.
4
Spence, Charles
4
Yi, Youjae
4
Colbert, François
3
Krishen, Anjala S.
3
Nataraajan, Rajan
3
Ahn, Sun Joo
2
Al-Nabhani, Khalid
2
Althuizen, Niek
2
Cheng, Li-Keng
2
Choi, Sejung Marina
2
Chow, Cheris W. C.
2
Chu, Xing-Yu
2
Darley, William K.
2
Fam, Kim Shyan
2
Felix, Reto
2
Fritz, Wolfgang
2
Gong, Taeshik
2
Hinsch, Christian
2
Hollebeek, Linda D.
2
Huber, Frank
2
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Leonidou, Leonidas C.
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Liu, Hsin-Hsien
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Lunardo, Renaud
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2
Walsh, Gianfranco
2
Wan, Wendy W. N.
2
Wirtz, Jochen
2
Adjali, Iqbal
1
Agarwal, James
1
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Psychology & marketing
Industrial marketing management : the international journal for industrial and high-tech firms
1,439
Journal of business research : JBR
1,389
SpringerLink / Bücher
981
Journal of retailing and consumer services
681
The journal of business & industrial marketing
548
International journal of production economics
506
International journal of production research
379
Journal of strategic marketing
373
Journal of the Academy of Marketing Science
350
International journal of hospitality management
338
Europäische Hochschulschriften / 5
331
Management science : journal of the Institute for Operations Research and the Management Sciences
327
European journal of operational research : EJOR
321
European journal of marketing : EJM
315
Journal of marketing
313
Discussion paper series / IZA
312
Gabler Edition Wissenschaft
309
Journal of marketing management : MM
307
Springer eBook Collection
279
The journal of services marketing
242
The service industries journal
235
NBER working paper series
228
Marketing intelligence & planning
225
Springer eBook Collection / Business and Economics
224
Working paper / National Bureau of Economic Research, Inc.
223
Journal of business-to-business marketing
221
Journal of Food Distribution Research
208
Journal of economic behavior & organization : JEBO
199
Journal of business ethics : JOBE
193
NBER Working Paper
190
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
186
Asia Pacific journal of marketing and logistics
183
CESifo working papers
182
The journal of brand management : an international journal
177
Faculty & research / Insead : working paper series
173
IZA Discussion Paper
172
Marketing theory
172
Journal of purchasing and supply management
171
Cogent business & management
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ECONIS (ZBW)
178
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178
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1
Special issue:
Marketing
relationships in the new millennium B2B sector
Ndubisi, Nelson Oly
(
ed.
);
Nataraajan, Rajan
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011458421
Saved in:
2
Special issue: New developments in e-commerce
Taylor, Charles Raymond
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003748318
Saved in:
3
Building customer relationships in an electronic age : the role of interactivity of e-commerce web sites
Yoon, Doyle
;
Choi, Sejung Marina
;
Son, Tong-yŏng
- In:
Psychology & marketing
25
(
2008
)
7
,
pp. 602-618
Persistent link: https://www.econbiz.de/10003748332
Saved in:
4
How the young adult consumer segment responds to trusty and committed
marketing
relationship
Ndubisi, Nelson Oly
;
Nataraajan, Rajan
- In:
Psychology & marketing
35
(
2018
)
12
,
pp. 923-935
Persistent link: https://www.econbiz.de/10011970101
Saved in:
5
Betrayal in buyer-seller relationships : exploring its causes, symptoms, forms, effects, and therapies
Leonidou, Leonidas C.
;
Aykol, Bilge
;
Hadjimarcou, John
; …
- In:
Psychology & marketing
35
(
2018
)
5
,
pp. 341-356
Persistent link: https://www.econbiz.de/10011970148
Saved in:
6
Is cash always king? : bundling product-cause fit and product type in cause-related
marketing
Chang, Chun-Tuan
;
Chen, Pei-Chi
;
Chu, Xing-Yu
;
Kung, …
- In:
Psychology & marketing
35
(
2018
)
12
,
pp. 990-1009
Persistent link: https://www.econbiz.de/10011970106
Saved in:
7
Should companies hope instead? : the role of verbal cues in consumers' evaluation of cause-related
marketing
(CRM)
Lagomarsino, Maria
;
Lemarié, Linda
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 227-238
Persistent link: https://www.econbiz.de/10012796089
Saved in:
8
Social media
marketing
activities, customer engagement, and customer stickiness : a longitudinal investigation
So, Kevin Kam Fung
;
Li, Jing
;
King, Ceridwyn
; …
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1597-1613
Persistent link: https://www.econbiz.de/10014555633
Saved in:
9
Long-term oriented
marketing
relationships and ethical conduct in outsourcing sector
Ndubisi, Nelson Oly
;
Malhotra, Naresh K.
;
Capel, Celine …
- In:
Psychology & marketing
33
(
2016
)
5
,
pp. 372-388
Persistent link: https://www.econbiz.de/10011485883
Saved in:
10
Empathic relationships in professional services and the moderating role of relationship age
Weißhaar, Isabelle
;
Huber, Frank
- In:
Psychology & marketing
33
(
2016
)
7
,
pp. 525-541
Persistent link: https://www.econbiz.de/10011508445
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