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Psychology & marketing
International journal of advertising : the quarterly review of marketing communications
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Empirische Mastertechniken : eine anwendungsorientierte Einführung für die Marketing- und Managementforschung
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Explaining the joint effect of source credibility and negativity of information in two-sided messages
Eisend, Martin
- In:
Psychology & marketing
27
(
2010
)
11
,
pp. 1032-1049
Persistent link: https://www.econbiz.de/10008698327
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2
The moderating influence of involvement on two-sided advertising effects
Eisend, Martin
- In:
Psychology & marketing
30
(
2013
)
7
,
pp. 566-575
Persistent link: https://www.econbiz.de/10009778565
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3
The influence of humor in advertising : explaining the effects of humor in two-sided messsages
Eisend, Martin
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 962-973
Persistent link: https://www.econbiz.de/10013186896
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4
Measurement characteristics of Aaker's brand personality dimensions : lessons to be learned from human personality research
Eisend, Martin
;
Sauer, Nicola E.
- In:
Psychology & marketing
30
(
2013
)
11
,
pp. 950-958
Persistent link: https://www.econbiz.de/10010206851
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5
The Moderating Influence of Involvement on Two‐Sided Advertising Effects
Eisend, Martin
- In:
Psychology & marketing
30
(
2013
)
7
,
pp. 566-575
Persistent link: https://www.econbiz.de/10010131849
Saved in:
6
Understanding two-sided persuasion: An empirical assessment of theoretical approaches
Eisend, Martin
- In:
Psychology & marketing
24
(
2007
)
7
,
pp. 615-640
Persistent link: https://www.econbiz.de/10007736339
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