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Effects of sponsorship disclosure timing on the processing of sponsored content : a study on the effectiveness of European disclosure regulations
Boerman, Sophie C.; Reijmersdal, Eva A. van; Neijens, … - In: Psychology & marketing 31 (2014) 3, pp. 214-224
Persistent link: https://www.econbiz.de/10010341741
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When consumers and brands talk : storytelling theory and research in psychology and marketing
Woodside, Arch G.; Sood, Suresh; Miller, Kenneth E. - In: Psychology & marketing 25 (2008) 2, pp. 97-145
Persistent link: https://www.econbiz.de/10003735801
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Age-related differences in emotion regulation within the context of sad and happy TV programs
Droulers, Olivier; Lacoste-Badie, Sophie; Malek, Faten - In: Psychology & marketing 32 (2015) 8, pp. 795-807
Persistent link: https://www.econbiz.de/10011307827
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Has reality television come of age as a promotional platform? : modeling the endorsement effectiveness of celebreality and reality stars
Tran, Gina A.; Strutton, David - In: Psychology & marketing 31 (2014) 4, pp. 294-305
Persistent link: https://www.econbiz.de/10010347719
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When your source is smiling, consumers may automatically smile with you : investigating the source expressive display hypothesis
Kulczynski, Alicia; Ilicic, Jasmina; Baxter, Stacey M. - In: Psychology & marketing 33 (2016) 1, pp. 5-19
Persistent link: https://www.econbiz.de/10011433816
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The effects of psychobiological motivational traits on memory of in-game advertising messages
Sparks, Johnny V.; Chung, Sungwon - In: Psychology & marketing 33 (2016) 1, pp. 60-68
Persistent link: https://www.econbiz.de/10011433833
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The influence of regulatory focus on the effect of product cues
Song, Doori; Morton, Cynthia R. - In: Psychology & marketing 33 (2016) 11, pp. 917-933
Persistent link: https://www.econbiz.de/10011602974
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Message reframing in advertising
Neudecker, Niels; Esch, Franz-Rudolf; Schaefers, Tobias; … - In: Psychology & marketing 31 (2014) 11, pp. 946-957
Persistent link: https://www.econbiz.de/10010460839
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The impact of pleasure-evoking colors on the effectiveness of threat (fear) appeals
Wauters, Birgit; Brengman, Malaika; Mahama, Fuseina - In: Psychology & marketing 31 (2014) 12, pp. 1051-1063
Persistent link: https://www.econbiz.de/10010465132
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The spacing effect in marketing : a review of extant findings and directions for future research
Noel, Hayden; Vallen, Beth - In: Psychology & marketing 26 (2009) 11, pp. 951-969
Persistent link: https://www.econbiz.de/10003900006