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How price affect future purchases : the role of mental budgeting, income, and framing
Homburg, Christian; Koschate, Nicole; Totzek, Dirk - In: Psychology & marketing 27 (2010) 1, pp. 36-53
Persistent link: https://www.econbiz.de/10003952175
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What goes around comes around : the effect of belief in karma on charitable donation behavior
Chen, Ming; Chu, Xing-Yu; Lin, Chien-Huang; Yu, Shih-Heng - In: Psychology & marketing 39 (2022) 5, pp. 1065-1077
Persistent link: https://www.econbiz.de/10013186916
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If employees "go the extra mile," do customers reciprocate with similar behavior?
Yi, Youjae; Gong, Taeshik - In: Psychology & marketing 25 (2008) 10, pp. 961-986
Persistent link: https://www.econbiz.de/10003768748
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The interplay of mood and regulatory focus in influencing altruistic behavior
Baek, Tae Hyun; Reid, Leonard N. - In: Psychology & marketing 30 (2013) 8, pp. 635-646
Persistent link: https://www.econbiz.de/10009786052
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The beliefs which influence young males to speed and strategies to slow them down : informing the content of antispeeding messages
Lewis, Ioni; Watson, Barry; White, Katherine M.; … - In: Psychology & marketing 30 (2013) 9, pp. 826-841
Persistent link: https://www.econbiz.de/10009792691
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The impact of food-related values on food purchase behavior and the mediating role of attitudes : a Swiss study
Hauser, Mirjam; Nussbeck, Fridtjof W.; Jonas, Klaus - In: Psychology & marketing 30 (2013) 9, pp. 765-778
Persistent link: https://www.econbiz.de/10009792696
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Self-determination theory and word of mouth about energy-saving behaviors : an online experiment
Sweeney, Jillian C.; Webb, David A.; Mazzarol, Tim; … - In: Psychology & marketing 31 (2014) 9, pp. 698-716
Persistent link: https://www.econbiz.de/10010405138
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Collectivism fosters preventive behaviors to contain the spread of COVID-19 : implications for social marketing in public health
Cho, Hyewon; Guo, Yafei; Torelli, Carlos J. - In: Psychology & marketing 39 (2022) 4, pp. 694-700
Persistent link: https://www.econbiz.de/10013165425
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Comparing the perceived value of information and entertainment mobile services
Pihlström, Minna; Brush, Gregory J. - In: Psychology & marketing 25 (2008) 8, pp. 732-755
Persistent link: https://www.econbiz.de/10003757431
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To donate or not to donate? : product characteristics and framing effects of cause-related marketing on consumer purchase behavior
Chang, Chun-tuan - In: Psychology & marketing 25 (2008) 12, pp. 1089-1110
Persistent link: https://www.econbiz.de/10003780045