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Influencer marketing : when and why Gen Z consumers avoid influencers and endorsed brands
Pradhan, Debasis; Kuanr, Abhisek; Pahi, Sampa Anupurba; … - In: Psychology & marketing 40 (2023) 1, pp. 27-47
Persistent link: https://www.econbiz.de/10013465206
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Cause-related marketing of luxury brands : nudging materialists to act prosocially
Kim, Sukhyun; Park, Kiwan; Shrum, L. J. - In: Psychology & marketing 39 (2022) 6, pp. 1204-1217
Persistent link: https://www.econbiz.de/10013280077
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Branding with music : how can music contour and tonality enhance perceived brand innovativeness and brand evaluations?
Zoghaib, Alice; Luffarelli, Jonathan; Feiereisen, Stéphanie - In: Psychology & marketing 40 (2023) 10, pp. 1965-1985
Persistent link: https://www.econbiz.de/10014338451
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Branding with the in-out effect : the impact of consonantal articulation on brand evaluation
Godinho, Sandra; Garrido, Margarida V. - In: Psychology & marketing 34 (2017) 9, pp. 904-911
Persistent link: https://www.econbiz.de/10011738129
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To protect and support : why would consumers find foods tastier if these foods help support a desired self-identity
Tal, Aner; Gvili, Yaniv; Amar, Moty - In: Psychology & marketing 39 (2022) 4, pp. 701-714
Persistent link: https://www.econbiz.de/10013165426
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COVID-19 vaccines and anti-consumption : understanding anti-vaxxers hesitancy
Chaney, Damien; Lee, Michael S. W. - In: Psychology & marketing 39 (2022) 4, pp. 741-754
Persistent link: https://www.econbiz.de/10013165432
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Beyond the gimmick : how affective responses drive brand attitudes and intentions in augmented reality marketing
Zanger, Vera; Meißner, Martin; Rauschnabel, Philipp A. - In: Psychology & marketing 39 (2022) 7, pp. 1285-1301
Persistent link: https://www.econbiz.de/10013280095
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Branding beyond the gender binary
Cooke, Angelica; Russell-Bennett, Rebekah; Wang, Di; … - In: Psychology & marketing 39 (2022) 8, pp. 1621-1632
Persistent link: https://www.econbiz.de/10013280177
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It is not just a name : effects of proper name for high-quality versus low-quality brands
Rathee, Shelly; Yu-Buck, Grace F.; Gupta, Akash - In: Psychology & marketing 40 (2023) 7, pp. 1388-1404
Persistent link: https://www.econbiz.de/10014291928
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Understanding the impact of online reviews on customer choice : a probability discounting approach
Fagerstrøm, Asle; Ghinea, Gheorghita; Sydnes, Lars - In: Psychology & marketing 33 (2016) 2, pp. 125-134
Persistent link: https://www.econbiz.de/10011433862