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Entrepreneurial competencies and motivations to enhance marketing innovation in Europe
Cruz Ros, Sonia; Garzón, Dolores; Mas-Tur, Alicia - In: Psychology & marketing 34 (2017) 11, pp. 1031-1038
Persistent link: https://www.econbiz.de/10011770810
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When consumers struggle : action crisis and its effects on problematic goal pursuit
Vann, Richard J.; Rosa, Jose Antonio; McCrea, Sean M. - In: Psychology & marketing 35 (2018) 9, pp. 696-709
Persistent link: https://www.econbiz.de/10011970125
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Beyond society's desire for a slowed-down temporal experience : toward a nomological network of individuals' need-for deceleration
Sager, Anna-Lena; Timm, Jule; Hoffmann, Stefan; Orth, … - In: Psychology & marketing 40 (2023) 10, pp. 1933-1952
Persistent link: https://www.econbiz.de/10014338447
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The role of beneficiaries’ group identity in determining successful appeal strategies for charitable giving
Park, Kiwan; Lee, Seojin Stacey - In: Psychology & marketing 32 (2015) 12, pp. 1117-1132
Persistent link: https://www.econbiz.de/10011411885
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Me, myself, and future generations : the role of affinity and effectiveness in the creation of consumer environmental stewardship (CENS)
Hensen, Niek; Keeling, Debbie I.; Ruyter, Ko de; … - In: Psychology & marketing 33 (2016) 5, pp. 389-406
Persistent link: https://www.econbiz.de/10011485884
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Motivation recipes for brand-related social media use : a Boolean-fsQCA approach
Saridakis, Charalampos; Baltas, George; Oghazi, Pejvak; … - In: Psychology & marketing 33 (2016) 12, pp. 1062-1070
Persistent link: https://www.econbiz.de/10011627272
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Consumer involvement in new product development : a case study from the online virtual community
Xie, Xuemei; Jia, Yaoyang - In: Psychology & marketing 33 (2016) 12, pp. 1187-1194
Persistent link: https://www.econbiz.de/10011627318
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Exploring different types of sharing : a proposed segmentation of the market for "sharing" businesses
Hellwig, Katharina; Morhart, Felicitas; Girardin, Florent; … - In: Psychology & marketing 32 (2015) 9, pp. 891-906
Persistent link: https://www.econbiz.de/10011340195
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Motivational drivers of content contribution to company- versus consumer-hosted online communities
Teichmann, Karin; Sauer, Nicola E.; Plank, Andreas; … - In: Psychology & marketing 32 (2015) 3, pp. 341-355
Persistent link: https://www.econbiz.de/10010527157
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Exploring the feelings and thoughts that accompany the experience of consumption desires
Boujbel, Lilia; Astous, Alain d' - In: Psychology & marketing 32 (2015) 2, pp. 219-231
Persistent link: https://www.econbiz.de/10010527175