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How a blurry background in product presentation influences product size perception
Meng, Lu; Kou, Sining; Duan, Shen; Jiang, Yushi; Lü, Kevin - In: Psychology & marketing 39 (2022) 8, pp. 1633-1645
Persistent link: https://www.econbiz.de/10013280179
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Sophisticated but confused : the impact of brand extension and motivation on source confusion
DeRosia, Eric David; Lee, Thomas R.; Christensen, Glenn L. - In: Psychology & marketing 28 (2011) 5, pp. 457-478
Persistent link: https://www.econbiz.de/10009012661
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Perceived informative intention in advertising and its attenuating effect on persuasion attribution among children
Tarabashkina, Liudmila; Quester, Pascale; Tarabashkina, Olga - In: Psychology & marketing 35 (2018) 10, pp. 778-789
Persistent link: https://www.econbiz.de/10011970118
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The sensory perception item set (SPI) : an exploratory effort to develop a holistic scale for sensory marketing
Haase, Janina; Wiedmann, Klaus-Peter - In: Psychology & marketing 35 (2018) 10, pp. 727-739
Persistent link: https://www.econbiz.de/10011970121
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How the sound frequency of background music influences consumers' perceptions and decision making
Sunaga, Tsutomu - In: Psychology & marketing 35 (2018) 4, pp. 253-267
Persistent link: https://www.econbiz.de/10011970151
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What makes products look premium? : the impact of product convenience on premiumness perception
Cho, Hyun Young; Lee, Sue Hyun; Saini, Ritesh - In: Psychology & marketing 39 (2022) 5, pp. 875-891
Persistent link: https://www.econbiz.de/10013186872
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Being observed in the digital era : conceptualization and scale development of the perception of being observed
Lefkeli, Deniz; Tulan, Dilan; Gürhan-Canli, Zeynep - In: Psychology & marketing 39 (2022) 10, pp. 1992-2008
Persistent link: https://www.econbiz.de/10013465138
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Avoiding through glossiness and approaching through matte : the effect of visual finish on perceived product effectiveness
Huang, Yunhui; Song, Wenjing; Yang, Lu - In: Psychology & marketing 40 (2023) 2, pp. 262-273
Persistent link: https://www.econbiz.de/10014290533
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Pricey therefore good? : price affects expectations, but not quality perceptions and liking
Kurz, Jacqueline; Efendić, Emir; Goukens, Caroline - In: Psychology & marketing 40 (2023) 6, pp. 1115-1129
Persistent link: https://www.econbiz.de/10014291757
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I want to remember : preference for visual intensity in sentimental purchases
Huang, Jiexian; Xu, Fei; Jiang, Yuwei - In: Psychology & marketing 40 (2023) 7, pp. 1361-1371
Persistent link: https://www.econbiz.de/10014291923